Dentsu Webchutney and Flipkart gamify Instagram’s emoji slider feature

Flipkart in association with Dentsu Webchutney launched a new campaign for the exclusive launch of Honor 7A- Slideshot on Flipkart. The campaign utilizes the emoji slider feature of Instagram.

Dentsu Webchutney has launched a new campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart.

Conceptualized by Dentsu Webchutney, the campaign gamifies the emoji slider feature to highlight the phone’s features. A set of 3 games have been posted on their Instagram story where users must be at their dexterous best, to slide the emoji and quickly take a screenshot when it’s in the right box. Users have to DM the screenshot to Flipkart to win gift vouchers worth ₹10k.

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Kartikeya Bhandari, Senior Director, Marketing, Flipkart said, "At Flipkart, we keep innovation & creativity at the core of all our marketing interventions. The 'SlideShot' game for Honor 7A is a use case of our efforts to constantly create engaging content for our customers while driving home the core proposition of the campaign & the product.”

PG Aditiya, Executive Creator Director, Webchutney said, “We at Dentsu Webchutney absolutely love Instagram – it’s such a simple and dynamic platform which gives you so much creative liberty to play with. The ‘SlideShot’ game we created is a great example of how you can creatively gamify features within Instagram. We just can’t wait for their next feature.”