Yesterday is history and tomorrow is a mystery, but for Facebook, yesterday is a great way to bring you closer to your friends and family, savouring and reflecting back on the memorable moments shared together in the past on a separate new section titled Facebook Memories.
I know what you’re thinking, but Facebook Memories is different from their existing ‘On This Day’ feature that lets you look back on the posts you shared on a particular day in the past, although Facebook feels it has grown up and gets it’s own room.
Ease of access and an encouragement towards meaningful and organic sharing among Facebook users through pictures, videos and status updates from the past, ‘Friendversaries’ and other summaries such as special collages and customized videos.
The social media giant has begun to emphasize on promoting social sharing between the people, even going the distance to prioritize posts in the News Feed from friends and family over posts from Pages.
Facebook claims more than 90M people are using On This Day on a daily basis, and also add that ‘reflecting on moments of the past has a positive impact on people’s mood and well-being’, which per the company is the genesis of Facebook Memories.
The new Facebook Memories section will now club together and feature the following,
On This Day: The content that you know and love will still be available within this section, showing your past posts and major life events from this date.
Friends Made On This Day: This section will include a list of friends you made on this date in the past, including special videos or collages that celebrate your friendversaries.
Recaps of Memories: This section will feature seasonal or monthly recaps of memories that have been bundled into a message or short video.
Facebook says they try to listen to user feedback when it comes to designing products that are both thoughtful and easy to use, working hard to treat content as part of each individual’s personal experience.
“You can still access your memories through the Memories bookmark either to the left of your News Feed on your computer or in the “more” tab on the bottom right of your mobile app. You can also access Memories through notifications, through messages that you may see in your News Feed, and by visiting facebook.com/memories.” Facebook Product Manager Oren Hord signs off on the blog post.