JOHNSON’S baby listens to real mum stories from India
JOHNSON’S celebrated 125 years of providing and enhancing baby care across the globe through its most-loved products. The brand dedicated this year to engaging with and listening to mothers who have shown their unwavering trust and love in the brand.
JOHNSON’S has released heartwarming campaigns with two special stories that were shared by a mother and a grandmother each.
The video is a heart-warming tale of a grandmother showering love on her grand child, nurturing her with Johnson’s Baby products in the backdrop of a soothing song.
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JOHNSON’S reached out to millions of mothers across the country to hear their experience of always providing the best of baby care, and received 36,740 heartwarming stories through calls and their social media platforms in just 2 months. The brand has been synonymous to early child care products and is seen leveraging their image with their campaign.
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