Today, on the occasion of #WorldMusicDay, we take a ride back in time and bring you the some World Music Day campaigns you can learn from.
Be it your favourite making its way through to you via entangled wires or the need to stand by the paan shop when the FM plays your favourite song, music is an inevitable part of our lives. One of the cheapest means of entertainment, education and enlightenment, songs help us connect to a world we desire to be a part of.
Sometimes, it helps us find the one (Ted and Tracy from How I Met Your Mother), on others, it becomes an outlet of raw expression (Pheobe from FRIENDS). Oh, we could go on an on with musical moments on our favourites shows, but you get the drift. Here are a few World Music Day campaigns on social media we think you would find interesting and educational at the same time.
#24HoursOfFilmiGaane seems like an excellent mix of the age-old concept of requesting songs on TV or radio and the new technology of a Facebook Live. And, vouchers too? Now that’s a win-win!
A year worth of premium subscription in exchange for a cab ride? Doesn’t sound bad at all. Also, full points for brand integration as travelling and music almost always go hand in hand!
This World Music Day, Saavn and Uber will ensure all your journeys become more musical.Use promo code WORLDMUSICDAY and…
— eBay India (@ebayindia) June 22, 2016
MTV Base Africa
Celebrity takeovers are a full-proof recipe to instantly get more followers. To retain them is another thing. Integrating two social media platforms for a campaign is a good idea — advertise on one, run campaign on another — will help you measure the strength of each platform separately.
— MTV Base Africa (@MTVBaseAfrica) June 21, 2017
Ola did have something special to share on #WorldMusicDay in a attention capturing video
— Ola (@Olacabs) June 22, 2016
Lay’s managed to put their own spin on #WorldMusicDay!
— Lay's India (@Lays_India) June 21, 2016