World Music Day is a celebration of the lyrics, tunes and soulful melodies that bring the world closer, transcending any and every language, political or ideological barriers. Brands joined the celebrations with their very own World Music Day campaigns.
Before we proceed to look at the World Music Day campaigns and creative illustrations rolled out by brands across the country, let us revisit the beginning of the World Music Day festivities. Originally celebrated for the very first time in Paris, France in 1981, the day was established as a music festival called Fête de la Musique, eventually spreading worldwide.
Also Read: MTV India celebrates World Music Day!
Brands each year join the celebrations with their respective World Music Day creatives, wishes and campaigns, connecting with their audience through the love for music. This year, brands such as Ola Cabs, Child Rights and You, Google India, Nokia India and joined the festivities on social media.
Check out all the brand messages that made it to Social Samosa’s list of World Music Day campaigns this year.
Does music get you high? It's time to level up. 21 June is #WorldMusicDay!
Posted by MTV India on Tuesday, 19 June 2018
This #WorldMusicDay, we bring you #OlaPlayTherapy – Music for every soul and every mood! Tell us what's your favourite jam to kick back to, after a tedious workday and get a chance to win Ola Prime Play vouchers.
Posted by Ola on Wednesday, 20 June 2018
Child Rights and You – CRY
— Child Rights and You (@CRYINDIA) June 18, 2018
Grab a seat and draw a beat, it’s time to make some music. This #WorldMusicDay, create a few tunes of your own using the AI Beat Blender on Experiments by Google – https://t.co/eRJszb97tx pic.twitter.com/GB6VeRxMgD
— Google India (@GoogleIndia) June 21, 2018
— Nokia Mobile (@Nokiamobile) June 21, 2018
Red Chillies Entertainment
— Red Chillies Entertainment (@RedChilliesEnt) June 21, 2018
Yash Raj Films
— Yash Raj Films (@yrf) June 21, 2018
— Flipkart (@Flipkart) June 21, 2018
On this #WorldMusicDay #WorldYogaDay and #WorldSelfie day, we’re celebrating all three in style! All you need to do is send us your quirky yoga selfies and we’ll give the best photos a musical surprise! So what are you waiting for? #MusicToMyYogafie (T&C https://t.co/JAaJxnXKe2) pic.twitter.com/srxRdmnSea
— Motorola India (@motorolaindia) June 21, 2018
We hear so many different types of sounds everyday. But, if you listen carefully you’ll notice that every sound creates music. Here's @927BIGFM wishing you all a very Happy #WorldMusicDay@Shankar_Live @singer_shaan @shreyaghoshal pic.twitter.com/Zx5dmNhDz9
— 92.7 BIG FM (RBNL) (@927BIGFM) June 21, 2018
If you think we may have missed out on some World Music Day campaigns, do let us know in the comments section, or write to us at [email protected]