Zeno Group names Margaret Key as the Asia Pacific CEO

Zeno Group Margaret Key
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Zeno Group hired Margaret Key as the new Asia Pacific CEO effective today. Based in Seoul, Korea, Key will join Zeno’s Global Leadership Team and oversee a growing staff of 135 professionals in India, Singapore, Malaysia, Indonesia and Australia along with the network of Zeno+ partners across the region.

Zeno Group has appointed Margaret Key to the new position of CEO, Zeno Asia Pacific, effective today.

Key will join Zeno’s Global Leadership Team and oversee a growing staff of 135 professionals in India, Singapore, Malaysia, Indonesia and Australia as well as the network of Zeno+ partners across the region.  Key brings extensive industry leadership experience throughout North and South Asia, most recently as CEO, Asia-Pacific for Burson-Marsteller.

“We are thrilled to have someone of Margaret’s high profile and caliber join Zeno in Asia Pacific, a vitally important region as our business continues to expand and globalize,” said Barby K. Siegel, CEO of Zeno Group. “In addition to her deft leadership skills, Margaret understands the balance of local experience and global strategy.  This is especially important as more and more of our clients look to us for an integrated Asia solution.”

“Zeno’s fearless, entrepreneurial culture is the perfect place for me, and the ideal opportunity at this time given their incredible momentum globally and commitment specifically to expanding in Asia,” said Margaret Key. “It’s also a welcome return for me to the Daniel J. Edelman family, where my career first began.”

Key will be based in Seoul, Korea, her longtime home, with her husband and family.


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