How do we define Three-Fourth Solutions?
The journey of Three-Fourth Solutions began with just three people, and one idea to aim & render everything under one roof, ranging from brand planning and consultancy, digital media campaign delivery, and execution, to experiential marketing campaigns and more.
The foundation of the idea was from sensing a need in the market for an organization/business that provided a variety of services to their customer under a sole parasol, the absence of which made coordination and delivery of solutions a decidedly difficult proposition for prospective clients.
Seeking to bridge this gap is where Three-Fourth aims to lie, by being a competent and integrated marketing agency that directs itself to consistently deliver creative concepts and solutions.
What’s in the name?
Every business realizes the essentiality of having a firm foundation in 4 key spheres – research, planning, execution, and finance. With the exclusion of the financial element, since we execute 3 of the 4 vital services for an organization, the name Three Fourth Solutions seemed most appropriate.
What do we do?
We aim to be like a one-stop solution for creating a fully integrated experience for any brand, providing services in the following sectors:
- Communication Design
- Social Media Management
- Public Relations
- Website and App Development
- ATL/BTL Activations
Why do we do it?
Emerging from a corporate history, when we began to initiate our own startup, there wasn’t a sole and specific agency in East, that catered to all the services under a unified cupola. Coordination proved rather arduous and that’s when we decided to venture into a business where 360-degree branding solutions would be offered.
How do we evolve?
Modeling on Darwinist principles, we constantly endeavor to grind and adapt so as to ensure that our brands reach their customers. We aim to consistently innovate in order to digitally integrate brands in aspects of everyday life.
We believe in facing challenges head-on, come what may!
Social responsibility in social media
The internet epoch reveals the necessity of Data privacy as a priority in the new transparent world. In our ever-expanding social world, there are endless opportunities but it takes the right vision to be responsible for the world we live in and make a significant impact, whether it’s from the client’s end or what we represent from our end as well. That’s the foundational ideology we hold in mind!
The need of the hour
To ensure that solutions and practices driven through the digital world are executed with a clear CTA for the consumer, or a message. As a digital generation, there’s a significant amount of content consumed by a person each day and it becomes imperative to filter what we put out there, instead of just oversaturating our audience for the sake of it.
We learned the hard way
Understanding clients, their choices, and preferences can prove to be herculean tasks but what one must do, is get a strong understanding of the problems they face. That’s how one will win the rat race and beat the cut-throat competition. Always believe that the client’s happiness is a top priority!
Did we just share that?
It’s hard to pick because there indeed are a few, such as making the client understand different features on Instagrams such as- tags on Instagram posts, Instagram stories and Highlights, and more.
They work with us
Some of our clients in our journey so far include:
Wildstone CODE, UBER, OYO, Novotel, DLF, Manyavar, HoiChoi, Tarun Tahiliani, Skipper Pipes and Limited, Pernod Ricard, Mumuso India, Simba Beer, AB InBev, Hyatt, Haldirams, Future Group, Atha Group, SVF Entertainment, Faabiiana, Pretty Secrets, Anmol industries, and more.
The industry as we foresee
At TFS, we believe that improving the digital ballgame by providing easy access, 24*7 crisis management, and a minimalist approach in getting the right message across for our clients in the key to a sustainable market. Agencies should strive to offer need-based solutions for companies & organizations, rather than a standardized agenda that in itself acts as a catalyst to growing today’s ever-growing marketing industry – a definite requirement in a world that’s embracing the New Normal, and going digital!
A day without Internet
A day without the internet for us wouldn’t actually be imaginable. The last time the office lost connectivity, we managed to come together with our phone hotspots to meet our clients’ deliverables (along with a music & pizza party of course!). Because echoing a wise man’s words, “The work must always go on!”
Lastly, are you hiring?