Look Who’s Talking unveiled its latest AI powered platform LWT to empower brands and influencers with the next generation of tools for influencer marketing.
The new platform has been in development for about 3 years and will provide smart-data driven influencer search across the five important Social Media networks - Instagram, YouTube, Twitter, Facebook, Websites & Blogs. Based on proprietary search algorithms, LWT will also provide real-time tracking and LIVE campaign review for advertisers.
A recent EY survey report states that 64% of marketers are using Social PR and Influencer Management effectively to generate leads and convert users to customers. Their use of Influencer Marketing seems to have tipped all other methods to sell their business on the digital platform.
“India is now witnessing a revolutionary Influencer Marketing trend and we are happy to be one of the leading service providers in the segment. With this platform, we will ensure that influencers have adequate opportunities for their work to be noticed by the brands and for the brands to be able to hit their targeted ROIs every time. The new LWT platform will also allow brands to analyse and evaluate their Influencer engagement campaign, content, and its performance. We are also launching our global Influencer marketplace product soon to let our Indian brands establish themselves globally by working with country specific Influencers; as well as to take this product offering to other markets like Singapore, Hong Kong and the UK soon.” - Govind Mahadevan, Founder & CEO, Look Who’s Talking.
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