Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the digital marketing campaigns that were rolled out this week.
Social Samosa’s weekly social media and digital marketing campaigns roundup this week features a list of campaigns from brands like Kalyan Jewellers, ITC Vivel, MG Motor India, Huawei, Amazon and Flipkart.
While the Kalyan Jewellers commercial featuring Amitabh Bachchan and daughter Shweta Bachchan Nanda faced some serious backlash from the bank union, ITC Vivel emphasised on legal rights for gender equality. In other campaigns, Amazon and Flipkart were indulged in an all-out face-off ahead of the shopping sale season.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.
Kalyan Jewellers ad featuring Big B faces flak from bank union
Taking it’s long association with the Bachchan Family ahead, Kalyan jewellers recently released an ad ‘Trust is everything’ featuring the megastar Amitabh Bachchan and his daughter Shweta Bachchan Nanda who also made her acting debut through it. Read more here.
ITC Vivel leads conversations on legal rights for gender equality
ITC Vivel believes that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women. It firmly believes that no one should have to compromise on their dignity, be discriminated against or denied their rights as provided by law. Read more here.
Some of the best Raksha Bandhan campaigns over the years
Raksha Bandhan campaigns have gained more momentum over the years taking more of a storytelling approach. Brands to have celebrated occasion beautifully over the years. Here are a few of the best global Raksha Bandhan campaigns we are in awe of! Right from Amazon India to Paper Boat drinks and Cadbury, many brands have worked the magic of creativity and storytelling. Read more here.
Brands express creativity through emojis this #WorldEmojiDay
From production houses to FMCG and clothing brands and political parties – everyone is pumped up to leverage this day and play on the emoji factor to create some engagement with their followers on social media while the hashtag #WorldEmojiDay trends globally. Behold as you are about to witnessed some really creative and lively World Emoji Day Creatives. Read more here.
Brands celebrate the FIFA World Cup 2018 Final with real time creatives!
FIFA World Cup 2018 final transpired yesterday amidst much hullabaloo with France lifting the coveted trophy. Brands took the FIFA route to better leverage the moment and market their products right with some FIFA World Cup Final creatives and campaigns. Read more here.
#MGChangemakers: Stories that need to be heard!
MG Motor India recently entered the Indian market and has weaved an agile digital marketing strategy since. The brand has managed to leverage their offline fan following and loyalty online too with path-breaking campaigns and initiatives. #MGChangemakers narrates stories that need to be shared with the world while adding value to MG Motor India’s brand identity. Read more here.
#P20ProBattleLeague: A UGC initiative for quality brand recall!
Combining the passion for photography with the latest Leica triple camera setup of Huawei P20 Pro, Huawei Consumer Business Group in association with Dabboo Ratnani, initiated a month long photography challenge – #P20ProBattleLeague, giving 20 selected photographers an opportunity to explore new, advance offerings of Huawei P20 Pro and showcase their talent. Read more here.
Kidults countdown till the Flipkart Big Shopping Days
This year too, Flipkart gears up for their ultimate shopping festival with innumerable products and services. The e-commerce brand has imbibed their communication around sale ho toh aisi creating a compelling case for choosing them for not just the big discounts but for the amazing services they provide such as no cost EMIs, buy back guarantee, product exchange, and more. Read more here.
Campaign Face off: Amazon Prime Day vs Flipkart Big Shopping Days
Flipkart’s Big shopping days commenced from July 16 and will end by July 19. At the same time, Amazon Prime Day kickstarted amid much fervor on July 16 too – though for a 36 hours time period. Both the e-commerce majors were left no stone unturned in building curiosity and ongoing buzz around the mega sale. Read more here.
Check out more social media and digital marketing campaigns on Social Samosa here.