FIFA World Cup 2018 final transpired yesterday amidst much hullabaloo with France lifting the coveted trophy. Brands took the FIFA route to better leverage the moment and market their products right with some FIFA World Cup Final creatives and campaigns.
It was July the 15th yesterday when the French footballers scripted history by clinching the FIFA World Cup trophy after 20 long years. Such was the excitement of the contenders as well as the viewers worldwide that everyone waited for the moment to arrive and scream out the name of their favourite teams. While many brains predicted France would take along the golden football, the heart was all for Croatians – The Underdogs who left behind legends like Argentina and raced through the final game. All in all, the tournament was quite unpredictable and worth spending your time on- so thought brands too with some witty FIFA World Cup Final creatives and campaigns.
A few brands rode on the FIFA Finals fever and it was amazing. Some congratulated the 1998 champion Les Bleus’ for their second win while others built on the curiosity among the watchers and supported first time finalists Croatia.
We take a look at a few such brands who were fueling in the FIFA spirit and getting the moment marketing done right.
Mother Dairy IceCreams
Do you think we have missed out on any FIFA World Cup Final creatives or campaigns? Let us know in the comments below or write to us on [email protected]