UrbanClap targets domestic violence with Make Up Your Mind

Make Up Your Mind

UrbanClap launched an innovative campaign this #NoMakeupDay to unravel the truth and bring awareness about domestic violence. As a part of the campaign, Make Up Your Mind, a video was released on its official Facebook page.

UrbanClap came up with a domestic violence awareness campaign on the account of No Makeup Day.  Titled Make Up Your Mind, the video focuses on how millions of women use make up to cover up injuries caused by domestic violence at home.

#MakeUpYourMind

This #NoMakeupDay, let's support all those going through something to uncover the truth.#MakeUpYourMind

Posted by UrbanClap on Friday, 20 July 2018

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In a hard hitting video, a woman is shown applying make up with a rewind effect, eventually leading her to remove all make up and reveal the scars and wounds beneath. Further the campaign reveals disturbing detail that one third of the Indian women cover up the signs of domestic violence with make up. The brand urges citizens to uncover this No Make Up day by Making Up their Mind against domestic violence.

Domestic Violence is a shielding issue in the Indian society so much so that a third of Indian women cover up the signs of domestic violence.

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