HOWL wins the digital mandate for High Street Phoenix & Palladium


HOWL – the incumbent E-Comm and Digital Agency, has recently won the digital marketing mandate for High Street Phoenix & Palladium mall after a multi-agency pitch was held in the first quarter of this year.

As a part of this mandate, the agency will be responsible for building and executing strategic communication across all social media platforms and other digital assets that belongs to the property. Additionally, the agency will also lead the content marketing strategy for the mall.

Speaking on the occasion, Mr Rajendra Kalkar, President (West), said, “High Street Phoenix & Palladium, in a short span of time, have become iconic landmarks not only for the ones residing in Mumbai but also for many around the country. This luxury destination has a brilliant mix of retail and lifestyle which attracts a huge amount of footfall. As a brand customer delight and experience is very close to us. We were looking for a creative partner who shares the same passion and enthusiasm as we do and are delighted to partner with HOWL. The team impressed us with their strategy and strong understanding of the category, we see them as the right partner for our growth.”

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Commenting on the win, Tufayl Merchant, Co-Founder & Business Head, HOWL, said, “High Street Phoenix & Palladium is an interesting mandate to work on in this sector. Over the past year since our inception, we have been focused on creating and executing outstanding digital ideas that deliver not only brand growth but business growth with a focus over 3 years. Our large strategic thinking is what differentiates us from other agencies. Malls have become experience centres for the consumers. The opportunity lies in creating small unique micro-IP’s and showcasing it real-time to subscribers on a continuous basis to build more engagement and conversations around the property.”