Raksha Bandhan is a festival to celebrate the bond between a brother and sister and how even after all the ginormous fights, they still stick their neck out for you! But another thing that brands are very acutely aware of is the tradition of presenting your sister with a gift and how girls are super excited for that part. Hence, it makes way for a golden opportunity for brands to come up with the most creative Raksha Bandhan campaigns.
This year brands like Monginis, Schmitten Chocolates, Brand Factory, Cadbury, and Niine among others have come up with interesting yet heart touching Raksha Bandhan campaigns on digital platforms to reach out to audiences. While some take you on the path of nostalgia, others portray how the sibling bond is strong as ever even in today’s fast paced life.
The commercials and creatives in general are built on the base that even though brothers and sisters do not always show, but the feeling of protecting each other is constant.
Social Samosa takes a look at some of the popular Raksha Bandhan campaigns from brands in 2018
Did these campaigns help you figure out what to gift your sister this Raksha Bandhan? Which one was your favorite? Let us know in the comment section below or write to us at team@socialsamosa.com.
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