Raksha Bandhan is a festival to celebrate the bond between a brother and sister and how even after all the ginormous fights, they still stick their neck out for you! But another thing that brands are very acutely aware of is the tradition of presenting your sister with a gift and how girls are super excited for that part. Hence, it makes way for a golden opportunity for brands to come up with the most creative Raksha Bandhan campaigns.
This year brands like Monginis, Schmitten Chocolates, Brand Factory, Cadbury, and Niine among others have come up with interesting yet heart touching Raksha Bandhan campaigns on digital platforms to reach out to audiences. While some take you on the path of nostalgia, others portray how the sibling bond is strong as ever even in today’s fast paced life.
The commercials and creatives in general are built on the base that even though brothers and sisters do not always show, but the feeling of protecting each other is constant.
Social Samosa takes a look at some of the popular Raksha Bandhan campaigns from brands in 2018
All it takes to make her happy is a simple gesture. On this day of Raksha Bandhan, express your love for your sister by making a simple yet nutritious breakfast with her favourite flavour of Granola. #HappyRakshaBandhan #GiftHerLove #SheMade
Posted by She Made on Saturday, 25 August 2018
Every sister ties a Rakhi to her brother. But it’s time to start a new tradition of tying two. Watch the video to know why you should tie #EkRakhiAur. #RakshanBandhan #Rakhi #Rakhi2018 #SchmittenMoments #MomentsMakeMemories
Posted by Schmitten on Friday, 17 August 2018
This Raksha Bandhan, give them the gift of choice. Let them choose their own gift with Amazon Pay Gift cards. Share your favorite Raksha Bandhan memories with #SendTheLove & you could win ₹1000 Amazon Pay Gift Card. www.amazon.in/gcT&Cs: https://www.amazon.in/l/15458316031
Posted by Amazon India on Friday, 24 August 2018
Raksha Bandhan is a day for us to celebrate the sacred relationships not just between siblings by blood but also by choice. #Monginis pays tribute to all the brothers & sisters with this heartwarming video. Do share if you like this video. #CelebrateKarneKaHaqqSabkoHai #Rakhi2018 #Rakshabandhan
Posted by Monginis India on Wednesday, 22 August 2018
Raksha kya sirf bhai hi kar sakta hai? Chodoh kal ki baate… Wai Wai #NayiSochNayaSwadTag your sister with a motivating #NayiSochNayaSwad Raksha Bandhan message and top 10 messages will win Tanishq Mia jewelry worth minimum of Rs. 9000/-
Posted by WaiWai on Tuesday, 21 August 2018
Ferns N Petals
Is #Rakshabandhan only about 'protecting' your sister? Or does it have a larger meaning? Find the answer as it's time we truly understand her world. #RakshaMatlabRokNahi
Posted by Firstpost on Friday, 24 August 2018
Aise bhi bhai hote hai! Tag your sweet siblings in the comments below. #HappyRakshabandhan
A very happy Raksha Bandhan to all brothers and sisters! We hope that this day brings lots of joy and colour to your life.
Your relationship is always out of control, but your hair doesn't have to be! Make sure your hair too, is well protected and cared for this Rakhi.Get our products here: bit.ly/BuyBBLUNTProducts
Posted by BBLUNT India on Saturday, 25 August 2018
Celebrate the colours and lights of this #RakshaBandhan with Hue.Buy now on Amazon: http://bit.ly/Hue_Amazon_Brandstore
Posted by Philips Lighting India on Saturday, 25 August 2018
#KayaWishes everyone a #HappyRakshaBandhan. We will always be here to protect you so that you have beautiful hair and flawless skin!
Here's to the saviour, the protector, the one you complain to, the one you complain about, your worst enemy and your best friend. Here's to every brother and sister out there. Happy Rakshabandhan!#Rakshabandhan #Bond #Siblings #Rakhi
Posted by Inorbit Cyberabad on Saturday, 25 August 2018
Sharing is caring… Just for today! This Raksha Bandhan, treat your sibling to our home packs at 20% OFF* at a parlour…
Celebrate the unbreakable bond with your siblings this Raksha Bandhan! #RakshaBandhan #MiBand #MiBandhan #MiHome #Xiaomi
Posted by Mi Home on Saturday, 25 August 2018
This #RakshaBandhan, you have the power to colour someone's future and make it more beautiful and strong. Be the change you want to see. Will you take the #PromiseToAct?To contribute, click here: http://bit.ly/IndusActionDonate
Posted by Indus Action on Saturday, 25 August 2018
This Raksha Bandhan, gift the goodness of Borges health not only to your sister or brother but also to your family and friends. #HappyRakshaBandhan
Posted by Borges India on Saturday, 25 August 2018
Did these campaigns help you figure out what to gift your sister this Raksha Bandhan? Which one was your favorite? Let us know in the comment section below or write to us at firstname.lastname@example.org.