Brands gear up to tie the knot of trust this Raksha Bandhan!

Raksha Bandhan campaigns

Raksha Bandhan is a festival to celebrate the bond between a brother and sister and how even after all the ginormous fights, they still stick their neck out for you! But another thing that brands are very acutely aware of is the tradition of presenting your sister with a gift and how girls are super excited for that part. Hence, it makes way for a golden opportunity for brands to come up with the most creative Raksha Bandhan campaigns.

This year brands like Monginis, Schmitten Chocolates, Brand Factory, Cadbury, and Niine among others have come up with interesting yet heart touching Raksha Bandhan campaigns on digital platforms to reach out to audiences. While some take you on the path of nostalgia, others portray how the sibling bond is strong as ever even in today’s fast paced life.

The commercials and creatives in general are built on the base that even though brothers and sisters do not always show, but the feeling of protecting each other is constant.

Social Samosa takes a look at some of the popular Raksha Bandhan campaigns from brands in 2018

She Made

Happy Raksha Bandhan

All it takes to make her happy is a simple gesture. On this day of Raksha Bandhan, express your love for your sister by making a simple yet nutritious breakfast with her favourite flavour of Granola. #HappyRakshaBandhan #GiftHerLove #SheMade

Posted by She Made on Saturday, 25 August 2018



Every sister ties a Rakhi to her brother. But it’s time to start a new tradition of tying two. Watch the video to know why you should tie #EkRakhiAur. #RakshanBandhan #Rakhi #Rakhi2018 #SchmittenMoments #MomentsMakeMemories

Posted by Schmitten on Friday, 17 August 2018

Amazon India

This Raksha Bandhan, #SendTheLove.

This Raksha Bandhan, give them the gift of choice. Let them choose their own gift with Amazon Pay Gift cards. Share your favorite Raksha Bandhan memories with #SendTheLove & you could win ₹1000 Amazon Pay Gift Card.

Posted by Amazon India on Friday, 24 August 2018

Monginis India

Raksha Bandhan Special

Raksha Bandhan is a day for us to celebrate the sacred relationships not just between siblings by blood but also by choice. #Monginis pays tribute to all the brothers & sisters with this heartwarming video. Do share if you like this video. #CelebrateKarneKaHaqqSabkoHai #Rakhi2018 #Rakshabandhan

Posted by Monginis India on Wednesday, 22 August 2018


Raksha kya sirf bhai hi kar sakta hai? Chodoh kal ki baate… Wai Wai #NayiSochNayaSwadTag your sister with a motivating #NayiSochNayaSwad Raksha Bandhan message and top 10 messages will win Tanishq Mia jewelry worth minimum of Rs. 9000/-

Posted by WaiWai on Tuesday, 21 August 2018

Brand Factory

Gits Food


Honeywell Home

Ferns N Petals

Parle G

Wonder Cement


JK Tyre


Paper Boat



Is #Rakshabandhan only about 'protecting' your sister? Or does it have a larger meaning? Find the answer as it's time we truly understand her world. #RakshaMatlabRokNahi

Posted by Firstpost on Friday, 24 August 2018


Aise bhi bhai hote hai! Tag your sweet siblings in the comments below. #HappyRakshabandhan

Posted by Fevicol on Thursday, 23 August 2018

Hobby Ideas

A very happy Raksha Bandhan to all brothers and sisters! We hope that this day brings lots of joy and colour to your life.

Posted by Hobby Ideas India on Sunday, 26 August 2018


Happy Raksha Bandhan

Your relationship is always out of control, but your hair doesn't have to be! Make sure your hair too, is well protected and cared for this Rakhi.Get our products here:

Posted by BBLUNT India on Saturday, 25 August 2018


Celebrate the colours and lights of this #RakshaBandhan with Hue. Buy now on Amazon:

Celebrate the colours and lights of this #RakshaBandhan with Hue.Buy now on Amazon:

Posted by Philips Lighting India on Saturday, 25 August 2018

Kaya Clinic

#KayaWishes everyone a #HappyRakshaBandhan. We will always be here to protect you so that you have beautiful hair and flawless skin!

Posted by Kaya Clinic on Saturday, 25 August 2018

Inorbit Mall

Here's to the saviour, the protector, the one you complain to, the one you complain about, your worst enemy and your best friend. Here's to every brother and sister out there. Happy Rakshabandhan!#Rakshabandhan #Bond #Siblings #Rakhi

Posted by Inorbit Cyberabad on Saturday, 25 August 2018

Baskin Robbins

Sharing is caring… Just for today! This Raksha Bandhan, treat your sibling to our home packs at 20% OFF* at a parlour…

Posted by Baskin-Robbins on Saturday, 25 August 2018

Mi Home

Happy Raksha Bandhan

Celebrate the unbreakable bond with your siblings this Raksha Bandhan! #RakshaBandhan #MiBand #MiBandhan #MiHome #Xiaomi

Posted by Mi Home on Saturday, 25 August 2018

Indus Action

Raksha Bandhan – #PromiseToAct (2)

This #RakshaBandhan, you have the power to colour someone's future and make it more beautiful and strong. Be the change you want to see. Will you take the #PromiseToAct?To contribute, click here:

Posted by Indus Action on Saturday, 25 August 2018

Borges India

Raksha Bandhan with Borges

This Raksha Bandhan, gift the goodness of Borges health not only to your sister or brother but also to your family and friends. #HappyRakshaBandhan

Posted by Borges India on Saturday, 25 August 2018

Did these campaigns help you figure out what to gift your sister this Raksha Bandhan? Which one was your favorite? Let us know in the comment section below or write to us at [email protected]