Instagram tests geofencing and new ways to add hashtag

Instagram

Instagram is testing geo-targeting for Stories and Posts allowing creators to limit the visibility of their content to specific countries.

Jane Manchun Wong, an app research enthusiast, tweeted an image that while creating a post or a story the user will be able to select specific locations (countries) to show their content.

The update will help creators and more specifically brands reach out to the relevant audience and leverage the content better, avoiding spam and accidental traffic on their accounts. The feature is a step to give control to the creators to manage the audience.

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It seems the platform is also testing the ability to add hashtags to posts without including it in the post caption.

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The feature will save creators and brands from adding hundreds of hashtags in the lieu of garnering traction to the post.


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