After almost a two year stint in Altbalaji, the Video-on-Demand platform of Balaji Telefilms, Manav Sethi has quit the company as Chief Marketing Officer.
Friday i.e August 31 was Sethi’s last day at the organisation. He confirmed about his stepping down as the CMO of AltBalaji to Social Samosa and also stated that he will embark onto his next assignment very soon.
Sethi came on board at AltBalaji in January 2017 while the OTT platform was officially launched in April 2017. AltBalaji, Sethi created and implemented brand strategies to build awareness and loyalty of ALT. He was also responsible for building the social media footprint, engagement and perception of the ALT brand and individual shows.
Before joining AltBalaji, Sethi was associated with ASKME India as Group CMO (India and Malaysia) before turning entrepreneur by founding Stealth Startup and Bigmaps.