Saregama Carvaan takes the gifting route in latest leg of the campaign

Saregama Carvaan campaign

The recently released Saregama Carvaan campaign is a three part video series created and conceptualized by The Womb. Carvaan is a portable digital audio player. These short ad films portray emotions derived from the little things our family does for us which might go overlooked but surely deserve appreciation.

This 20-second ad film speaks about the perks of having a sister and why she deserves a Carvaan.

Kumar Ajit, Vice President-Sales and Marketing at Saregama India Ltd., said, ‘We have been clear about positioning Carvaan as a gift. With the festive season approaching the brief to The Womb team was widening the gifting base. The stories that were presented not only achieved that but was a perfect follow up to the launch films of Carvaan.’

The next one is about the ‘cool’ uncle who casually coached you on how to have a glass of ‘soda’, yes ‘soda’. He’s due a Carvaan too.

Respecting the patriarch who’s always unbreakable but breaks down when his little girl turns into a bride.

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Navin Talreja – Founder, The Womb had this to say on the campaigns, ‘The relationship inner circle in India is fairly large. It is not just limited to mom and dad. Carvaan can be a perfect gift to each of the elders in the family.’

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