GO-JEK Tech announced the appointment of MagikBox Media as its creative agency, following a multi-agency pitch. The account will be handled out of the agency’s Bengaluru office.
MagikBox Media is set to handle the creative duties for GO-JEK’s technology vertical. As part of the mandate, the agency would work towards ideation and creation of communication and design material for all media including outdoor, transport media, digital and social media.
GO-JEK is a Super App. It’s a single app for ordering food, commuting, digital payments, shopping, hyper-local delivery, getting a massage and two dozen other services. It is Indonesia’s first and fastest growing unicorn, building an on-demand empire.
Commenting on the partnership, Sumanth Raj Urs, Marketing Lead, GO-JEK said: “We're delighted to have MagikBox Media as our partner. GO-JEK Tech's primary focus in India is to hire quality developers. In the last few months, MBM has provided immense support and guidance in our design needs. Their ideation has helped us push our quality content, and we look forward to a prolonged relationship.”
Sharing her views on the win, Sanya Kapoor, CEO, MagikBox Media added: “We’ve a clear growth vision for GO-JEK, and we’re excited to help them strengthen their brand standing. Our objective is to craft a narrative that is young, refreshing and factual. We’re delighted that GO-JEK acknowledged our creative strategy and agency credentials, and we look forward to delivering experiential content through the course of the campaign.”
With offices in Indonesia, Singapore and India, GO-JEK, backed by Sequoia, Tencent and Google among others, has pushed the envelope in technology. Posting exemplary numbers in limited time, they are seamlessly solving some of the toughest problems in technology.