In a collaborative effort with RepIndia, digital partners of Canon India, #SpreadTheFestivity campaign was launched earlier this month.
With the campaign making rounds on every social media channel, Canon is encouraging its users to magnify their celebrations and shift their focus from ‘me’ to ‘we’, heartening the real spirit of festivity.
Gary Lee, Vice President & CFO, Canon India, said, “At Canon, with our input to output imaging solutions of cameras and printers, we have been able to support our customers in capturing and preserving their memories. Festivals are occasions, which provide the opportunity to create lifetime memories and this festive season, we are urging our audience to not only limit these memories to themselves but also take a step beyond. We believe that joy is doubled when shared and with our digital campaign # SpreadTheFestivity, we are encouraging our audience on our social media platforms, to do a small act of kindness that furthers the joy of festivity. We have started to receive entries like books donation, clothes donation, and tree plantation and we are delighted to receive a positive response from our customers. With community-driven campaigns like these, we thrive to take the celebrations beyond bounds by encouraging people to spread the world with smiles.”
Lee also heads the Corporate Planning division, which oversees the digital wing of the organization, including Corporate website, owned social media platforms, social media listening, and engagement search engine optimization, among others tools.
Talking about it further, Ayesha Chenoy, CEO and Co-Founder, RepIndia, said, “True celebration is spreading joy and light, with campaigns such as shift your focus and spread the festivity – we want to focus on the importance of empathy and generosity as emotions. We are more than delighted to be a part of this.”
Ashish Manchanda, Associate Vice President, RepIndia, added, “This is one of the most empowering campaigns we have worked on. I am sure that it will impact a lot of people and encourage inclusivity.”
The joy of festivity increases manifold when shared with others. Building on this same line of thought, Canon has urged its users to take part in the campaign and help spread happiness around. Through its engagement program on social media platforms like Facebook, Twitter, and Instagram, #SpreadTheFestivity campaign is inspiring people to share their moments of spreading smiles by doing the most random acts of kindness.