Along with celebrating children, Children’s day is also a subject for conceptualizing campaigns like all the other festivities and global happenings. Social Samosa glances through Children’s Day campaigns 2018.
Exide’s campaign was driven by the motivation of jump-starting people to get driven by the child within and their other campaign was a social initiative presented with kids hopping their hips on an original Hinglish track. While Eicher & Godrej found the creative most relevant to their product, BookMyShow’s presence of mind was admirable with combining the most recent & significant verdict with their campaign.
McDonald’s X NBA tried their hand to promote a social cause but McDonald’s stayed in the background, but that could be because they didn’t want to associate junk food with children.
Sunfeast Farmlite chose the best way to promote their product that represents the purpose of their brand, healthy eating. While their parent brand is serving Dark Fantasy, the subsidiary targets a different demographic.
Junglee Pictures won our hearts by presenting facts that could sadden a rock, Red Chillies Entertainment merged situations children may be in and their upcoming movie Zero’s shots & Warner Bros. Pictures depicted numerous children’s dream.
All in all, brands were seen to be targeting social causes more. Take a look at the Children’s Day campaigns 2018 below.
Exide Life Insurance
Driving children closer to their dreams. #HappyChildrensDay
McDonald’s X NBA
School Of India
Gender equality is a basic right for all people, including girls, boys, and young people. Hence, this #ChildrensDay we encourage gender equality in order to advance its vision for a world where every child attains their equal right to survival, protection, development, and participation.
Posted by School Of India on Tuesday, 13 November 2018
SBI Life Insurance
This Children's Day we present a story, from Parikrma Humanity Foundation, one that teaches an important life lesson of keeping the child in you alive. #CelebrateLife #DilBacchaTohSabAcha.
Posted by SBI Life Insurance on Tuesday, 13 November 2018
All the children deserve a fair and equal world! Wish you all a Happy Children's Day!
Posted by Junglee Pictures on Wednesday, 14 November 2018
Red Chillies Entertainment
Comment your favourite birthday memory from school below! #HappyChildrensDay #ChildrensDay
Posted by Red Chillies Entertainment on Wednesday, 14 November 2018
Warner Bros. Pictures
You're never too old for Hogwarts. #HappyChildrensDay
Posted by Warner Bros. Pictures on Tuesday, 13 November 2018
Do you know of any Children’s Day campaigns that need to be a part of this list? Let us know in the comments below or write to us at [email protected]