Facebook hosted India’s first ‘Creator Day’ in Mumbai, a daylong event uniting video creators from all over the country, to educate and create awareness about its efforts to help them manage their presence, engage their fans, and build their business on the platform.
At the event, Facebook announced that is finding more ways to support Indian publishers and creators build a community of passionate fans and earn money with its new monetization tools:
• Introducing ad breaks – Ad breaks are short ads before or during qualifying videos assist video creators to earn money. Now, creators in India can join ad breaks to get a share of the revenue from the video ads shown to the viewer. Starting today, Ad breaks will available for eligible partners in Hindi, Bengali, Tamil, Malayalam, and English.
• Brand Collabs Manager – It is a new tool that helps brands find creators to collaborate with for branded content opportunities on Facebook. With Brand Collabs Manager, the creators can quickly create a portfolio so that brands can learn more about them and get in touch easily for brand partnerships. It will be available in India in 2019.
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“The biggest trend that Indian digital industry has witnesses in consumer behavior, is rapid growth in adoption of video. We’re seeing consumer videos exploding on our platform and today, video has become one of the biggest drivers of engagement growth on Facebook. Besides community content, where people share their experiences, we are a platform where professional content creators come to find an audience and also earn money. Facebook Creator Day reinforces our continual commitment to support the publishers and creator community in India, helping them grow and monetize their videos on the platform.” said Paresh Rajwat, Head of Product for Video, Facebook.
From the very beginning, video has been exceptional in its effectiveness to connect people through storytelling. It is emotional and personal. It brings people together like no other medium. At Facebook, we strongly believe this presents a huge opportunity to bring back the magic of social experiences around video. With this focus driving us forward, we are constantly working towards building and enabling video experiences that connect people.