This video statistics infographic understands how brands are integrating videos and how consumers are attracted to it.
Marketing has come a long way from traditional to digital, and digital marketing is now dominating the sphere. The coast is clear very few methods are as efficient and inexpensive. Video marketing is turning out to be the right-hand of digital marketing.
According to statistics, out of text, photos and videos, videos were shown to be most engaged with. 78% people watch online videos every week and 55% do every day. Further, 50% of internet users watch videos portraying product or services they look for before visiting a store. A high number of consumers would rather watch a video than read about it.
Over one billion people use YouTube. 45% people watch over mare than an hour of Facebook or YouTube videos a week. 500 million people watch over 100 million hours of Facebook videos everyday.
On the B2B side of things, companies have 34% higher conversion rates and 80% consumers ca recall a video ad they saw in the last 30 days. Brands using video-marketing, grow at a 49% faster rate than those who don’t and 43% of people want to see more video content from marketers.
That’s right; video has been dominating and there are no second thoughts about it. This video statistics infographic understands how brands are integrating videos and how consumers are attracted to it.