A good shower is the simple answer to the most complicated problems of life. With American Standard’s Genie shower you experience a complete and relaxing shower.
Thanks to Genie by American Standard, you can now bring back full baths, just the way they were supposed to be. With this hand shower, it’s like holding a Genie in your hand that’s ready to fulfill your full bath wishes – a thought well captured in their recent brand campaign, #NoMoreHalfBath.
#NoMoreHalfBath is an engaging narrative introducing the product with ease. The video commences with a young kid introducing us to their neighbors, who are great people nonetheless always take a ‘half bath’ for their shower never functions in low pressure. What is Half Bath, you may ask, ever been looking forward to a relaxing and rejuvenating shower but all you got was low water pressure in an underperforming shower system? Precisely, this situation.
But thanks to American Standard’s Genie, our protagonist’s family enjoys enriching shower with Genie’s revolutionary showering technology to solve low water pressure problems. As the hand shower provides Petal Pressure, it helps you unwind while also being gentle on your skin. Another thing you don’t need to worry about is the installation process, there is absolutely no need to rely on anyone else for the installation, you can do it yourself.
The campaign has been designed basis the consumer insight that 85% of Indian homes have low water pressure and majority of housing is horizontal with 0.2 to 1.0 bar water pressure. An uneasy bath leads to a bad start of the day. #NoMoreHalfBath manages to encapsulate an important message blended with product features like how it Saves Water, is easy to clean, Offers Petal Pressure and others through a short campaign, keeping viewers’ attention span.
Campaign narrative when combined with funny imagery of a family going through the hassles of a half bath, creates the impact of an attention grabbing video.
About American Standard
As one of the most iconic brands in sanitary ware, American Standard has earned the trust of its
customers by constantly delivering style, quality and reliability to their bathrooms. Today,
backed by more than 140 years of pioneering legacy, American Standard continues to raise the
bar in delivering dependable bathroom solutions that combine thoughtful designs and innovative
technologies to create inviting bathroom sanctuaries that offer ultimate comfort and performance
to its customers. Led by a dynamic team of in-house designers based in Asia, American Standard
offers high performing toilets, stylish faucets and wash basins for the bath and kitchen, plus
showers, bathtubs and other wellness products that combine human-centric design with
innovative functionality. American Standard operates under the business unit LIXIL Water
Technology, which is the global leader in sanitary ware. This division operates in 150 countries,
with more than 50 production and R&D facilities globally. LIXIL Water Technology brands
include: LIXIL, INAX, GROHE, American Standard, and JAXSON.