#SocialThrowback: 50 prominent campaigns from 2018

Sneha Yadav
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social media campaigns 2018

2018 was the year of advertising turning into a mirror of society, amalgamating creativity and out-of-the-box thinking. Social Samosa takes a look at 50 of the best social media campaigns 2018 before we usher into the new year.

Recovering from the effects of demonetisation and GST rollout in 2017, the A&M industry was all geared up to make a comeback with newer thought process and insights in 2018. The year, as described by the industrywallahs, was a fantastic one with upscale creativity pouring in from all sides. Marketers were upfront in spending a little more on social media and launching digital-exclusive campaigns.

What caught a lot of attention was ‘Social experiments and Realism’ taking the center stage in brand campaigns this year. From advertising to causevertising to realvertising - the concoction was brewed at it’s finest best in 2018 by the advertisers with a few also etching a special place in our hearts for the years to come.

In this #SocialThrowback series, Social Samosa takes a look at the 50 of the best social media campaigns 2018. The campaigns aren't listed in any particular order.

1. Samsung Bixby Voice Forever

2. HP India- Umeed Ka Diya

3. Swiggy India- What's in a name


4.Mahindra group Ladki Haath Se Nikal Jaayegi

5. Flipkart Choose Your Age


6. Lenovo: Gift Them a Future

7. Samsonite: Kerela is Open


8. Saregama Carvaan #ShorYaSangeet

9. ICC Women's WT20: Ab inka balla bolega!

10. Parle G Independence Day campaign #YouAreMyParleG


11. TOI- Flirt with your city

12. Milton- Kaha Ka Piya

13. Rishton Ka Hi fever- Wagh Bakri


14. Kotak: #IndiaUndivided

15. Schmitten Aadhi Aadhi Diwali

16. Diwali Aa Rahi Hai- Big Bazaar


17. #PowerLessQueen by WatConsult

18. Johnnie Walker The Journey- Mission Mars

19. Publicis Sapient- #PeopleNotLabels


  1. McDowell's No.1 Yaari

  1.  Amazon India- Chonkhpur Cheetahs

22. There’s No Going Back | #ShutThePhoneUp | Manforce Condoms

23. Havells Wires That Dont Catch Fire

  1. Hyundai - Brilliant Moments campaign

  1. Brand factory #MadeForMumbai

  1. Scotch Brite- Ghar Sabka Toh Kaam Bhi sabka

  1. Amazon Chonkpur Cheetahs

28. Titan Octane


29. Exide Life- The Voice of Children

30. Tanishq Wali Diwali


31. Johnson’s 125 Years

32. DBS Bank India- Recycle More, waste Less

33. Missing stars of Pujo- Airtel

34. Sania Mirza: Kelloggs

Also Read: #SocialThrowback : Top 50 social media campaigns from 2017

35. Canon India #SpreadTheFestivity

36. Arrow- Best Is Yet To Come


37. Mankind - #SpreadingKindness

38. 6 Pack band featuring Tiger Shroff

39. LinkedIn- In It Together


40. Century Ply Heroes 2018

41. Mpower Suicide prevention day

  1.  Exide Care #WhatDrivesYou


43. Samsung QLED TV-

  1. BookMyShow Padmavat Campaign

45. Close Up - Lost Loves

46. UberEats- Back To 90s

  1. DailyHunt: Har Bhaasha Equal

  1. Tata Salt Missing I

missing i

  1. Bosch and Girlyapa 


  1. AirBnb #LiveThere

This list is compiled basis industry experts' inputs and campaigns reviewed on Social Samosa in 2018. If there are any campaigns that need to be added to the list, write to us on content@socialsamosa.com or in the comments below.

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