#SocialThrowback : Top 50 social media campaigns from 2017

Top 50 social media campaigns

Social Samosa takes a look at the top 50 social media campaigns of the year. This list is in no particular order.

This year, we did see a lot of experimentation on the digital platform by brands. From branded content, long format story-telling to launching digital-first ads, brands have made full use of the online platform to engage with their respective audiences and create a good recall.

With the effects of demonetization and GST roll out, brands curtailed their expenses on the mainline marketing mediums and were seen to be spending a huge chunk of their advertising budget on digital. As a result, the digital space looked colourful and interesting this year.

Social Samosa takes a look at top 50 social media campaigns of the year. This list is in no particular order.


From kick-starting her day with lame jokes, to restaurant hunting when she’s starving. Check out what Google Pixel has been up to in Twinke Khanna’s life

Riso Rice bran

The film challenged the stereotypes ingrained in the society and urged women to give their 100 per cent in whatever they are doing

Biba Change The Question

In this film, Biba dealt with body shaming and how there is a need to sit up and think.

OnePlus 5

In this film, Diwali is a person and she is looking to find her perfect partner.

Dettol India Global Handwashing Day

The Global Handwashing campaign has clocked more than 9 million views came up with an unique way to get children interested in the message of handwashing.

Vogue Eyewear

The ad featuring Shradhha Kapoor encouraged women to show the world their real self, not caring too much about what others think of them.

The Racist Cover

The film highlighted that children are our best hope in fight against racism. If we teach them right, they can create a world with no prejudice.

Saregama Carvaan

Saregama launched its first ever digital film for its new product – portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs – Saregama Carvaan and took an emotional route to connect with the audience.

Bharti AXA general insurance

The series of digital film launched this year, takes a dig at how people still believe in luck and superstition to ensure financial protection and growth but do not consider insurance as a possible solution.


The campaign, featuring Kalki Koechlin urges everyone to make a Beautiful Change, as it could be a small step or a giant leap, and every little thing counts.

Borosil Independence Day

Using the magical sound of glass, Borosil recreated our national anthem this Independence Day

Beardo International Men’s Day

On International Men’s Day, the brand asked famous women personalities to name one man whom they really admire other than father, brother, husband or boyfriend.

Assam Tourism

Actress Priyanka Chopra looked stunning in Assam Tourism’s ad as she mesmerized the viewers with the beautiful locations of the state.

Kashmir Tourism – The Warmest Place on Earth

Jammu & Kashmir Tourism launched a beautiful campaign titled Warmest Place On Earth to highlight the beauty of Kashmir, not only in terms of the scenic charm, but the warmth and the hospitality of people residing there.

West Bengal Tourism

The West Bengal Tourism ad, featuring Shah Rukh Khan, offers a peek into the art, culture, architecture and food experiences that various cities of the state offers.

Manforce #ShutThePhoneUp

The public service awareness campaign released by Manforce talks about safe sex in a new light.

Red Label Drwarfism #unstereotype

Brooke Bond Red Label’s Unstereotype video raises awareness on dwarfism.

Calcutta Times Durga Puja SindoorKhela

Calcutta Times’ Sindoor Khela urged people to forget differences created by the society and to immerse in the joy of playing Sindoor Khela.

Reebok – Girls Don’t Fight

With this campaign, Reebok took a stand against the belief that girls don’t fight. Featuring actress Kangana Ranaut, this is the second leg to the campaign #FitToFight.

Sofy Tampons #EmbraceTheNew

Sofy came up with the country’s first tampon commercial.

Pregakem #WeArePregnant

#WeArePregnant, highlights the message that pregnancy is a beautiful phase in not only in a woman’s life, but in every husband’s life too.

Prega News #YourSecondHome

#YourSecondHome was a tribute by the brand to all the expecting mothers who continue to work during their pregnancies. It urged businesses to take notice and keep in mind the needs of their pregnant employee.

Quaker India #FuelForTheRealFit

In the #FuelForTheRealFit series released by the brand, it salutes the spirit of ordinary individuals, who lead extraordinary lives and fuel their mornings with real nutrition to keep them going for the entire day.

Nestle India Breastfeeding

The brand released a video during World BreastFeeding week, highlighting that breastfeeding is not only a mother’s job, but it takes a father’s shoulder, a colleague’s helping hand, a friend’s sympathetic ear and a grandma’s eye.

Bajaj Electrical #MagicOfLight

The different stories, part of #MagicOfLight B2B campaign, conveyed how the brand has played an important role in transforming lives through its power transmission and distribution efforts.

Amazon #MomBeAGirlAgain

The second year of #MomBeAGirlAgain campaign, encouraged viewers to help their mothers relive their childhood memories.

Tata Tea, Alarm Bajne Se Pahele jaago re

‘Alarm Bajne Se Pehle Jaago Re’ urged people to stop reacting after they are hit by tragedies, instead to start ‘pre-acting’. The motive of the campaign was to promote the idea of pre-activism – a timely behavior to prevent the occurrence of unfortunate things.

Star Plus, Nayi Soch| Gurdeep Singh & Daughters

Star Plus’ Nayi Soch campaign broke gender stereotypes and sent across a powerful message

LG 20th Anniversary

LG celebrated their 20th anniversary with this nostalgic spot.

Vicks #TouchOfCare

Vicks aimed to redefine the meaning of family in a contemporary society with #TouchOfCare, a campaign that embraces maternity with a slight variation but the same affection.

Last Laugh

Death is usually not the most appealing topic of discussion for obvious reasons. But with the Last Laugh the brand decided to change this into a topic of gag to shed light on the importance of palliative care.

Orient Electric: Mother’s Day

Orient Electric Mother’s Day campaign saluted moms and the little sacrifices which they do everyday to make their children’s life beautiful.

Trivago India

You can hate Abhinav Kumar a.k.a the Trivago Guy, but you surely can’t ignore him.

Ching’s secret The Cool Mom

The renowned actress played a ‘Cool Mom’, who multi-tasks and juggles her daily chores without compromising on her children’s nutrition by serving them Snacky Oats.

Motilal Oswal

In this video, Motilal Oswal promoted their goal based investing platform, TIP – Target Investment Plan.


Mallika Dua donned different characters in Nykaa’s Karwa Chauth ad and was she is too hard to be missed in it.

Surf Excel #HaarKoHarao

The brand believes that flipping the perspective on failure to a learning experience is important.

Hike #NoFormality

The film launched during Diwali showed a son giving a surprise visit to his parents and then came a twist…

Netflix India

Alok Nath and Biswa Kalyan found their ambition from House of Cards in this Netflix campaign.

Friends Adult Diaper #BasPaanchMinuteAur

This film captured the beautiful relationship between a grandson and his grand dad and how a small thing like loss of bladder control can cause severe distress, embarrassment and depression.

Airbnb – Diwali in India

In this video, Airbnb host, Ketaki shares what goes into making Diwali as beautiful as it is, with her guest, and first time visitor to India.

Nokia Truth or Dare

TVF and Nokia released this video during Diwali and in a hilarious manner showed what happens between a husband a wife when they play Truth and Dare during Diwali.

RummyCircle.com Long Distance Celebrations

This video made by TVF, in association with RummyCircle captured the hilarious instances which happens in a family when their son is not being able to come home during Diwali.

Vodafone India #LookUp

This Friendship Day, Vodafone India urged people to look up from their mobile phones and engage in real friendship.

Tanishq When A father gets his daughter married

The emotion which a father experiences when he marries off his daughter is beautifully shown here.

Unicef India Khota Sikka

This film was launched to discourage people from taking and giving dowry.

ICICI BANK #FundYourOwnWorth

This film featuring Konkana Sen Sharma stated that women have infinite potential and hence encouraged them to invest in themselves.

Nivea India #JustLikeMaa

This Mother’s Day Nivea celebrated motherhood in all forms with this heart warming film.

Micromax India What Mom Really Wants

Ever wondered what your Mom really wants? Then have a look at this ad and don’t forget to call your mother.

Samsung #SapneHueBade

The campaign highlighted gender equality as an essential quality of a civilized society.

This is our list of top 50 social media campaigns from 2017. Share your opinion with s in the comments below or write to us on [email protected]

The article is a part of our Social Throwback series that recaps the year that was for the industry. 


Sarmistha has over 7 years of experience in the field of journalism. She has covered beats like business, media, advertising and digital over the years. Started her career with Business Standard and has also worked with trade media portals like BestMediaInfo and Exchange4media.com. She is fond of diary writing and loves to pen down her thoughts in it. Sarmistha is an alumna of the prestigious Presidency College, Kolkata and Indian Institute of Mass Communication, Dhenkanal.