Social Samosa takes a look at the top 50 social media campaigns of the year. This list is in no particular order.
This year, we did see a lot of experimentation on the digital platform by brands. From branded content, long format story-telling to launching digital-first ads, brands have made full use of the online platform to engage with their respective audiences and create a good recall.
With the effects of demonetization and GST roll out, brands curtailed their expenses on the mainline marketing mediums and were seen to be spending a huge chunk of their advertising budget on digital. As a result, the digital space looked colourful and interesting this year.
Social Samosa takes a look at top 50 social media campaigns of the year. This list is in no particular order.
From kick-starting her day with lame jokes, to restaurant hunting when she’s starving. Check out what Google Pixel has been up to in Twinke Khanna’s life
The film challenged the stereotypes ingrained in the society and urged women to give their 100 per cent in whatever they are doing
In this film, Biba dealt with body shaming and how there is a need to sit up and think.
In this film, Diwali is a person and she is looking to find her perfect partner.
Dettol India Global Handwashing Day
The Global Handwashing campaign has clocked more than 9 million views came up with an unique way to get children interested in the message of handwashing.
The ad featuring Shradhha Kapoor encouraged women to show the world their real self, not caring too much about what others think of them.
The Racist Cover
The film highlighted that children are our best hope in fight against racism. If we teach them right, they can create a world with no prejudice.
Saregama launched its first ever digital film for its new product – portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs – Saregama Carvaan and took an emotional route to connect with the audience.
The series of digital film launched this year, takes a dig at how people still believe in luck and superstition to ensure financial protection and growth but do not consider insurance as a possible solution.
The campaign, featuring Kalki Koechlin urges everyone to make a Beautiful Change, as it could be a small step or a giant leap, and every little thing counts.
Using the magical sound of glass, Borosil recreated our national anthem this Independence Day
Beardo International Men’s Day
On International Men’s Day, the brand asked famous women personalities to name one man whom they really admire other than father, brother, husband or boyfriend.
Actress Priyanka Chopra looked stunning in Assam Tourism’s ad as she mesmerized the viewers with the beautiful locations of the state.
Jammu & Kashmir Tourism launched a beautiful campaign titled Warmest Place On Earth to highlight the beauty of Kashmir, not only in terms of the scenic charm, but the warmth and the hospitality of people residing there.
The West Bengal Tourism ad, featuring Shah Rukh Khan, offers a peek into the art, culture, architecture and food experiences that various cities of the state offers.
The public service awareness campaign released by Manforce talks about safe sex in a new light.
Red Label Drwarfism #unstereotype
Brooke Bond Red Label’s Unstereotype video raises awareness on dwarfism.
Calcutta Times Durga Puja SindoorKhela
Calcutta Times’ Sindoor Khela urged people to forget differences created by the society and to immerse in the joy of playing Sindoor Khela.
With this campaign, Reebok took a stand against the belief that girls don’t fight. Featuring actress Kangana Ranaut, this is the second leg to the campaign #FitToFight.
Sofy came up with the country’s first tampon commercial.
#WeArePregnant, highlights the message that pregnancy is a beautiful phase in not only in a woman’s life, but in every husband’s life too.
#YourSecondHome was a tribute by the brand to all the expecting mothers who continue to work during their pregnancies. It urged businesses to take notice and keep in mind the needs of their pregnant employee.
Quaker India #FuelForTheRealFit
In the #FuelForTheRealFit series released by the brand, it salutes the spirit of ordinary individuals, who lead extraordinary lives and fuel their mornings with real nutrition to keep them going for the entire day.
The brand released a video during World BreastFeeding week, highlighting that breastfeeding is not only a mother’s job, but it takes a father’s shoulder, a colleague’s helping hand, a friend’s sympathetic ear and a grandma’s eye.
The different stories, part of #MagicOfLight B2B campaign, conveyed how the brand has played an important role in transforming lives through its power transmission and distribution efforts.
The second year of #MomBeAGirlAgain campaign, encouraged viewers to help their mothers relive their childhood memories.
‘Alarm Bajne Se Pehle Jaago Re’ urged people to stop reacting after they are hit by tragedies, instead to start ‘pre-acting’. The motive of the campaign was to promote the idea of pre-activism – a timely behavior to prevent the occurrence of unfortunate things.
Star Plus’ Nayi Soch campaign broke gender stereotypes and sent across a powerful message
LG celebrated their 20th anniversary with this nostalgic spot.
Vicks aimed to redefine the meaning of family in a contemporary society with #TouchOfCare, a campaign that embraces maternity with a slight variation but the same affection.
Death is usually not the most appealing topic of discussion for obvious reasons. But with the Last Laugh the brand decided to change this into a topic of gag to shed light on the importance of palliative care.
Orient Electric: Mother’s Day
Orient Electric Mother’s Day campaign saluted moms and the little sacrifices which they do everyday to make their children’s life beautiful.
You can hate Abhinav Kumar a.k.a the Trivago Guy, but you surely can’t ignore him.
Ching’s secret The Cool Mom
The renowned actress played a ‘Cool Mom’, who multi-tasks and juggles her daily chores without compromising on her children’s nutrition by serving them Snacky Oats.
In this video, Motilal Oswal promoted their goal based investing platform, TIP – Target Investment Plan.
Mallika Dua donned different characters in Nykaa’s Karwa Chauth ad and was she is too hard to be missed in it.
Surf Excel #HaarKoHarao
The brand believes that flipping the perspective on failure to a learning experience is important.
The film launched during Diwali showed a son giving a surprise visit to his parents and then came a twist…
Alok Nath and Biswa Kalyan found their ambition from House of Cards in this Netflix campaign.
This film captured the beautiful relationship between a grandson and his grand dad and how a small thing like loss of bladder control can cause severe distress, embarrassment and depression.
Airbnb – Diwali in India
In this video, Airbnb host, Ketaki shares what goes into making Diwali as beautiful as it is, with her guest, and first time visitor to India.
TVF and Nokia released this video during Diwali and in a hilarious manner showed what happens between a husband a wife when they play Truth and Dare during Diwali.
RummyCircle.com Long Distance Celebrations
This video made by TVF, in association with RummyCircle captured the hilarious instances which happens in a family when their son is not being able to come home during Diwali.
This Friendship Day, Vodafone India urged people to look up from their mobile phones and engage in real friendship.
The emotion which a father experiences when he marries off his daughter is beautifully shown here.
Unicef India Khota Sikka
This film was launched to discourage people from taking and giving dowry.
ICICI BANK #FundYourOwnWorth
This film featuring Konkana Sen Sharma stated that women have infinite potential and hence encouraged them to invest in themselves.
This Mother’s Day Nivea celebrated motherhood in all forms with this heart warming film.
Micromax India What Mom Really Wants
Ever wondered what your Mom really wants? Then have a look at this ad and don’t forget to call your mother.
The campaign highlighted gender equality as an essential quality of a civilized society.
This is our list of top 50 social media campaigns from 2017. Share your opinion with s in the comments below or write to us on [email protected]
The article is a part of our Social Throwback series that recaps the year that was for the industry.