Between 1 October and 12 December 2018, Twitter saw more than 70 lakh Tweets in relation to the #AssemblyElections2018. From breaking news, to behind the scenes action, to political parties, candidates and citizens engaging on all the hot election topics, Twitter gave Indian citizens a front row seat to the #AssemblyElections2018 conversation across the states of Chhattisgarh, Mizoram, Madhya Pradesh, Rajasthan, and
Infographic on Tweet Volume
Throughout these Indian state elections campaigns, politicians and political parties used Twitter to communicate with people in their states and all over the country. The parties’ official positions and announcements around policies and key social issues accounted for some of the top-Tweeted moments in the past two months, as voters went to the polls.
Infographic on Top Moments
In addition to key national and state political voices, Indians on Twitter participated in dynamic conversations at a grassroots level around the state elections. The rural economy emerged as the most talked-about election-related topic since October 1.
Infographic on Top Conversation Topics
Across the nation, PM Narendra Modi (@NarendraModi) and Rahul Gandhi @RahulGandhi emerged as the most mentioned leaders during the #AssemblyElections2018 conversation on Twitter.
Political commentators also played a key role in driving the broader conversation around election issues, with Rubika Liyaquat (@rubikaliyaquat) being the top-mentioned commentator for the #AssemblyElections2018 conversation on Twitter.
Infographic on Top Mentioned Commentators
Amongst all BJP (Bharatiya Janata Party) official accounts on Twitter, @BJP4Rajasthan had the maximum share of voice, and amongst the INC (Indian National Congress) official accounts on Twitter, @INCMP had the maximum share of voice.
Infographic on State Parties ranking
Mahima Kaul, Head of Public Policy & Government, Twitter India, commented: “Twitter is where political conversations happen and where you can see all sides of the public conversation. We are committed to serving the public conversation by providing a safer, healthier platform for everyone to participate in the election conversation. With more than 70 lakh Tweets related to the state elections, these were amongst the most Tweeted-about Indian state elections so far. We also witnessed a rise of local language content, and are proud to empower these vibrant dialogues on the platform.”
Engaging Indians across the country in the Election Conversation on Twitter
As part of #AssemblyElections2018, Twitter launched several initiatives for Indians to provide real-time updates on the campaign trail, connect voters to politicians on the most important election issues, and to have their voices heard. In addition to a customized emoji, Twitter also conducted capacity building workshops with political parties in election states so as to share best practices, account safety and reporting tools. These workshops were attended by key leaders, IT cell members and social media warriors of the party.
In the lead up to the State Elections, Twitter partnered youth organization @YouthKiAwaaz in hosting a series of #DemocracyAdda Youth Summits in a number of cities across India.
The first session was held in New Delhi in September, where Twitter co-hosted a series of three panels with Youth Ki Awaaz, featuring speakers who were primarily Members of Parliament and political party spokespersons. They participated on three Twitter-exclusive debates: ‘The Three Pillars’ (on checks and balances in Indian democracy), ‘Can the Centre Hold’ (on the rise of federalism) and ‘The Politics of Protest’ (on activism and social media). The event was live-streamed and also attended by over 1000 young people.
Subsequent #DemocracyAdda events were also held in three elections states (Rajasthan, Chhattisgarh, and Madhya Pradesh) in collaboration with Youth Ki Awaaz. From topics like digital education, the importance of voting, employment and more, the events encourage Indian youth to debate and discuss key societal issues today. Leaders from across parties and civil society representatives from the state participated in panel discussions. Also onboard were local partners from each state such as CUTS, Pravah, Commutiny, Jagran Lakecity University, The Optimist Citizen, & SPACE.
— Twitter India (@TwitterIndia) September 2, 2018
Speaks her mind and the truth, thinks of solutions and not just problems, dreams and owns the responsibility of making it come true, for herself as well as her panchayat! What a delight to hear @SarpanchBhakti at #DemocracyAdda @YouthKiAwaaz @TwitterIndia #electionsontwitter pic.twitter.com/aVGJ12uQeM
— Sunchika Pandey (@PoliceWaliPblic) October 12, 2018
— Vandana Singh (@VandanaSsingh) September 3, 2018
— Twitter India (@TwitterIndia) September 2, 2018
— Surendra Bagwara (@surendrasuri) October 6, 2018
That's a wrap from the 4th edition of @TwitterIndia & YKA's #DemocracyAdda. Thank you for being such a lively audience, #Raipur. Let's not leave these discussions here – it's now time to learn more about critical issues, governance, and policies, and go out to vote responsibly. pic.twitter.com/ubgQ7JZvjk
— Youth Ki Awaaz 🌈 (@YouthKiAwaaz) October 24, 2018
In Hyderabad, Twitter partnered with YLAC (Young Leaders for Active Citizenship) for a #FutureOfTelangana event – the event focussed on involving young audiences to draw their agenda for all political parties in Telangana – followed by a panel discussion with representative from every party. Youngistan and Rubaroo were the local partners.
Anyone asking stand of parties on Aadhaar use, CCTVs, citizen data hub and surveillance ? #FutureofTelangana
— BaddyCop (@IQnEQ) November 16, 2018
I want to ask the panelists on #FutureOfTelangana discussion,
— Rubaroo (@RubarooHyd) November 16, 2018
#ElectionsOnTwitter Twitter Q&A Series: Twitter organized a live Q&A series called #ElectionsOnTwitter where citizens could have direct access and conversation with their leaders on a regular basis. Rajasthan Congress President @SachinPilot and Telangana IT Minister @KTRTRS were among the first to join the Twitter Q&A with voters, answering questions on key issues affecting the state.
Here were some of the key Tweets coming through from the overall election conversation:
Top Retweeted Tweets in relation to #AssemblyElections2018 conversation by @narendramodi:
राजस्थान में भाजपा के लिए अपार उत्साह और समर्थन है। मैं जनता से अपील करता हूं कि वे भाजपा को भारी संख्या में वोट देकर अपना आशीर्वाद प्रदान करे।
— Narendra Modi (@narendramodi) December 5, 2018
राजस्थान में आज मतदान का दिन है। राज्य के सभी मतदाताओं से मेरा आग्रह है कि वे पूरे उत्साह के साथ लोकतंत्र के महापर्व में अवश्य भाग लें और भारी संख्या में मतदान करें।
— Narendra Modi (@narendramodi) December 7, 2018
मेरे पिताजी 30 साल पहले दुनिया छोड़कर चले गए।
मेरे परिवार में किसी का राजनीति से कोई संबंध नहीं है।
फिर भी कांग्रेस के नामदार मेरे परिवार के बारे में अभद्र टिप्पणी करने से नहीं रुकते। pic.twitter.com/hkTK3WQO06
— Narendra Modi (@narendramodi) November 25, 2018
Top Retweeted Tweets in relation to #AssemblyElections2018 by @RahulGandhi:
यह मनोरंजक वीडियो श्री 36 द्वारा प्रस्तुत किया गया है! मुझे आशा है कि आप इसे देखकर आनंद लेंगे! कृपया इसे अपने परिवार और दोस्तों के साथ SHARE करें ताकि वे भी इसका आनंद उठा सकें। pic.twitter.com/UQkolZw1Eo
— Rahul Gandhi (@RahulGandhi) December 9, 2018
Dear Mr Modi,
Now that campaigning is over, hope you can spare some time for your part-time job as PM.
Btw its been 1,654 days since u became PM. Still no press conference?
Some pics from our Hyderabad PC today. Try one someday, it’s fun having questions thrown at you! pic.twitter.com/Tc3I1kLGBI
— Rahul Gandhi (@RahulGandhi) December 5, 2018
सुप्रीम कोर्ट में मोदीजी ने मानी अपनी चोरी।
हलफ़नामे में माना कि उन्होंने बिना वायुसेना से पूछे कांट्रैक्ट बदला और 30,000 करोड़ रूपया अंबानी की जेब में डाला।
पिक्चर अभी बाकी है मेरे दोस्त…https://t.co/flCgrrlUjw
— Rahul Gandhi (@RahulGandhi) November 13, 2018