#SocialThrowback YouTube unveils the top Indian ads watched in 2018

Wrapping up the year 2018, YouTube released YouTube annual ads leaderboard India. The YouTube Ads Leaderboard captures ads that receive the maximum views, shares, and love from audiences across India.

This year, India truly became a ‘video first’ country with YouTube reaching over 245 million monthly active users. Brands capitalised on YouTube’s popularity by creating engaging ads that people truly loved. Cumulatively, these ten ads have clocked an incredible 18 million hours of watch time, 88% of which came from mobile devices.

Building on trend of emotionally storytelling, the top two ads are themed on bonds between family and friends. Topping the charts this year is Hyundai’s 20 years of Brilliant Moments ad, focusing on family bonds and moments that are treasured for a lifetime; followed by Samsung’s #voiceforever campaign themed on their first personalized AI voice assistant can help Motor Neuron Disease patients. Together, these ads have clocked 423 million views.

Let’s take a look at the most watched ads on YouTube this year.

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