HP India in its recent campaign, #SpreadYourVibe narrates a tale of positivity and the determination to spread this positive vibe in the toughest of times. Taking us through two heart-warming stories of young people, HP shows how one optimistic push could change the situation and reinvent the world around them.
As the young boxer, reflects over the loss of her previous match, her mother reminds her of her idol MC Mary Kom when she lost a match in the Olympics, promising to come back stronger and better which she did, motivating the young girl to fight harder, hustle! The positive thought motivates our young boxer to treat her failure truly as a stepping stone to success.
#SpreadYourVibe’s second video too restores our faith in how one hopeful idea can help you be a part of the solution and not the problem. Set in the backdrop of the devastating Kerala Floods, a boy and his family are seen going through of the aftermaths of nature’s fury striving to get back on their feet. He is then struck by the idea of registering their local homestay online to entice with authentic experiences for tourists, giving his community and loved ones something to look forward to.
The video conveys how positive and innovative thinking, restored the joy and smiles, giving each and every member of the family something to look up to.
#SpreadYourVibe is a reconfirmation of HP’s ideology, ‘Keep Reinventing’ – showing how one can overcome any problem and adversity by reinventing themselves and spreading that vibe!