The Small Big Idea won the social media mandate for ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri Channel, Big Ganga. As a part of the mandate, the agency will look into the social media strategy and content creation to build and engage the online Bhojpuri community of the channel.
Additionally, the agency will also be responsible for building an effective and engaging digital communication strategy, in sync with the brand's marketing plans. Big Ganga, through this association, aims to further deepen its connect with viewers in Bihar, Jharkhand and Purvanchal region while sticking to its core values of continually delivering a quality experience through riveting content.
Speaking on the win Harikrishnan Pillai, CEO, TheSmallBigIdea’s said, “Big Ganga has been making significant strides in engaging the Bhojpuri community. The team post the win is immersing itself into the uniqueness of the region. Our task would be to work together with the channel to engage its online community. The Big Ganga Social Media Mandate is a big move for us in strengthening our hold in the regional markets. ”
On the association, Amarpreet Singh Saini, Business Head, Big Ganga said, “Big Ganga is the No.1 Bhojpuri Entertainment Channel in Bihar and Jharkhand, where we have not only delivered original content throughout but have also achieved a special place among the masses with a sharp and rich representation of region’s culture and aspirations. Our bouquet of offerings caters to every age group, making Big Ganga a complete family entertainment channel. We are now looking at further enhancing this extraordinary journey together with our viewers, through our association with TheSmallBigIdea and amplifying brand Big Ganga's affinity and influence by effectively reaching out to audiences online as well. We look forward to a long-term and fruitful association with them.”
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Nand Kishore, Senior Manager Marketing, Big Ganga said, “Digital is rapidly becoming the next big thing and with a smartphone in every hand today, we intend to successfully connect with the demographic that has shown a marked preference for online consumption as well. We have been enjoying the stature of being the No. 1 Bhojpuri channel in Bihar and Jharkhand as well as in eastern UP region and it is important to keep evolving the brand as per the evolving consumer environment. Keeping it in mind, we are giving the brand a digital push with our association with TheSmallBigIdea. Along with other platforms, we aim to employ new age mediums to reach out to our audience and further grow our brand footprint in consumer mind space while adopting a 360-degree approach.”