Disney, Nestle and Epic Games pause advertising on YouTube following outspread of pedophile videos

YouTube
Brand Saga

Disney, Nestle and Epic Games have reportedly paused advertising on YouTube after a network started spreading videos of nude children alongside adverts of various cosmetic and car brands.

Monetized videos of children exposing their genitals and buttocks alongside adverts of various brands were surfacing on the platform. The comments beneath even had time stamps for parts of the videos showing exposed genitals. The videos had gained millions of views.

The fallout of this instance resulted in major brands pausing their advertising on the platform.

A spokesperson for Fortnite publisher Epic Games told Wired it had paused all pre-roll advertising on YouTube. A Nestle spokesperson told CNBC, “All Nestle companies in the U.S. have paused advertising on YouTube.”

Also Read: YouTube chalks out priorities and plans for 2019

YouTube refused to comment on any specific advertisers, but told CNBC, “Any content — including comments — that endangers minors is abhorrent and we have clear policies prohibiting this on YouTube. We took immediate action by deleting accounts and channels, reporting illegal activity to authorities and disabling violative comments.”

YouTube recently introduced a new Strikes System to moderate content violating their Community Guidelines. But, the bigger problem for the platform right now seems to be spotting such content.


Comments

Brand Saga