Praveen Kenneth, founder Law & Kenneth, and who retired last year as chairman of Law&Kenneth|Saatchi & Saatchi, launched a campaign under the platform of Ek Desh, Ek Hum. The platform kicks off with a video that stresses the theme of “Stronger Together”.
Stating on the intent of the messaging, Praveen Kenneth said, “What we are conveying is not new. It’s simple, it’s obvious. We all know the Magic of India is the amazing diversity of its people, across cultures and religion. Our life is fuller, Vibrant, expanded, thanks to our Hindu, Christian, Muslim, Sikh, Jain, Buddhists friends, brothers, and sisters. I believe this is the underlying strength of our Nation. The important thing, however, is that we need to keep bringing this back into the Center stage of Conversation and Consciousness. It’s like brushing teeth- it needs to be gotten into our collective Consciousness -always.”
Kenneth said. “In a daily life which zigzags through understandable difference, disagreements, arguments, and loud and angry debates- which is the beauty of a Democracy and always encouraged – the Interest Of India and Indians should and will always be the in the Center. The campaign is an effort to bring back these conversations. This effort will be wasted if this ends up trying to pick up holes and complaining – instead, to focus on moving forward, always improving, always enabling, always looking at the bigger picture of Great Progress.”
The “ Ek Desh, Ek Hum”— launch video has been directed by noted filmmaker Pradeep Sarkar while the music has been scored by the Dhruv Ghanekar and the lyrics have been penned by Ishita Arun. The video shows a young nation awakening to the need to come together. The narrative of togetherness is spread by people across the country, from every section of society and incorporates India’s great diversity.
The video is accompanied by Twitter push that will be hosted on #Ekdeshekhum.