Leo Burnett India, a part of the Publicis Groupe, added another account to its client roster – CarDekho.com, an auto site that helps users buy/sell cars in the most efficient and hassle-free way.
The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning that focusses on the car buying experience of the customer. Created by Leo Burnett, the campaign goes live on 23 February.
CarDekho needed to remind people that while other’s opinions are important and gratifying, the car buying experience needs to focus on the ‘personal need’ hence the positioning – “Suno Sabki phir Chalao Apni.”
👀 Dekho! Dekho! Dekho! 🚘 CarDekho ji! Find your right car at cardekho.com! Suno sabki par #ChalaoApni – https://bit.ly/2GCkm0e
Posted by CarDekho on Wednesday, 20 February 2019
The five films focus on a life stage that leads to car buying – marriage, career success, etc.
In the film, the moment the protagonist even considers to buy a car, there are people around him – his family, friends, peers, acquaintances who burden him with their opinions. These films come together as a musical and lead the protagonist to listen to the advice that everyone’s giving but deciding as per his needs on CarDekho.
Cardekho.com, founded in 2008 by brother duo – Amit and Anurag Jain, is the go-to platform for buyers, sellers and dealers of the four-wheeler industry, it provides 360-degree auto solutions including insurance and finance approvals, which helps consumers through their car buying or selling journey.