Platform Feature - AdPushup

Social Samosa
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About the Platform.

We are AdPushup, a revenue optimization platform for web publishers. We started out in 2014 with an A/B testing tool for improving ad layouts. Today, we serve and optimize over 2 billion monthly ad impressions for our 300+ publishing partners.

Whom do we cater to?

We primarily work with small-to-medium publishers—those who are already doing decent revenue numbers but have the scope to do a lot more with the right help. That said, we also work with big accounts like Reddit, IBT Media, CNET, NDTV, and Network18.

What do we offer to our consumers?

Since 2014, we’ve expanded our product portfolio to include header bidding, ad mediation, adblock recovery, and AMP conversion. We are a Microsoft Ventures funded startup, a Google NPM partner, and winner of NASSCOM Emerge 50 award.

What motivated us to start up?

A/B testing was very popular with marketers already, who used it to optimize landing pages, websites, and CTAs. We realized that nobody had applied the technique for improving ad layouts and performance on the publisher side. Our founder created a prototype, which delivered double-digit revenue increase for our first set of clients.

What's in a name?

Our founder was having a bit of a fitness maniac phase around the time that AdPushup was formed. He thought that A/B testing could help improve the performance of display ads the same way push-ups do for the body, I think you can put the rest together.

How do we see Social Media?

Social media is a great tool for B2C companies, where the brand needs an “always on” channel to promote their product and stay in touch with customers. Since we are a B2B company, its use is limited for us, but we do use it to connect with industry influencers.

Also read: Platform Feature: BlueTie

Currently we are....

Initially, we raised a seed fund of $6,32,000 through 50 angel investors. Since then, we have had a series A round led by Japanese ad tech company Geniee. Currently, we have 25 employees, 300+ clients, and have increased our revenue by 5X in 2018.

Our biggest challenge was..

It look us a long time to understand how to position our product and which users to go after. We switched between targeting medium publishers and enterprise publishers. Both categories require a different set of sales and marketing strategies. We currently work on a mixed-model with a focus on small-to-medium independent publishers.

We want to dominate the world by...

Helping publishers stay profitable. Most publishers work on an ad-supported model. Declining CTR rates and ad blocking are threatening the livelihood of independent creators who work hard to produce content that users need. While walled gardens and paywalls may work, but it’s elitist to assume that that is the only future of the internet.

We’re making moolah by...

We typically work on a revenue sharing model, and take a fixed percentage of the revenue that the publisher generates. Since we drive a revenue lift of 33% on average for our partners, this does not hurt the publisher and is a win-win for both parties.

Our What The **** Moment

A few years ago, we participated in an industry conference. We had this idea of giving out checks to participants as a social media hack. The checks were signed by a fictional company called “Boogle”. It worked a little better than we expected and people started posting pictures with their checks on their social channels, and these posts started getting hundreds of shares. For a while, we were worried that a certain company might sue us. Thankfully, they either never saw it or laughed it off.

Lastly, Are you hiring?

Yes, we are!

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