Campaign Spot

Shalimar Paints initiates Rang Badlav Ke campaign to make a difference

Social Samosa

05 Feb 2019 00:00 IST

Updated On 05 Feb 2019 08:21 IST

New Update

Shalimar Paints in association with Kailash Satyarthi Children’s Foundation initiated their campaign Rang Badlav Ke – Paint the Change!

With over 1600 volunteers, students from 80 academic institutions, employees from 30 corporates and diplomats from 20 countries. Together they painted 3000+ walls and 700 murals on the houses of an urban slum community situated in the heart of Chanakyapuri, this is amongst the poshest areas in the Delhi/NCR region.

Sanjay Camp was in dire need of beautification and a dash of color. The participants transformed the walls of Sanjay Camp into a vivid canvas that showcased graffiti of Indian culture and tradition.

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Also read: Shalimar Paints appoints Minal Srivastava as Vice President, Marketing

This vibrant transformation was heralded by the youth, who enthusiastically joined in to ‘Paint the Change’ at the long-standing slum that has been home to numerous families for several generations. Hundreds of young and energetic volunteers, artists, writers, and photographers turned up to paint, beautify, photograph, and tell stories about the Sanjay Camp slum community as part of a two-part social initiative, ‘Rang Badlav Ke – Paint the Change’, by Shalimar Paints.

Shalimar Paints writers marketing Shalimar Paints appoints Minal Srivastava as Vice President Sanjay Camp slum Sanjay Camp Rang Badlav Ke – Paint the Change Rang Badlav Ke photographers Paint the Change Minal Srivastava as Vice President Kailash Satyarthi Children Indian culture and tradition Hundreds of young and energetic volunteers employees from 30 corporates diplomats from 20 countries 80 academic institutions 3000+ walls and 700 murals Artists