TheSmallBigIdea has launched a new campaign for international NGO Vibha with an ad-film, currently being aired in the US regions.
The story focuses on the everyday life of an inquisitive boy, who sees the world through his own lens and seeks answers to his unending questions like all children do. The idea was conceptualized to align with Vibha's goal of enabling a brighter future for children.
TheSmallBigIdea’s CEO, Harikrishnan Pillai, on the film said, “The campaign starts with the ad film, which speaks of the latent curiosity of a boy who isn’t fortunate to go to school. We didn’t want to make the film a sad reflection on the kid’s situation, but a happy, buoyant celebration of his curiosity. His surroundings are not encouraging and neither are the people, but his undying thirst for knowledge keeps him going. The film will air on TV networks in the US and will be a critical cog in the fundraising process for Vibha this year.”
Also read: Making of Ariel #ShareTheLoad- The movement that sparked conversations on household inequality
Commenting on the campaign, Kannan, Vibha said "As a social catalyst which solves multiple problems in the child education space in collaboration with a variety of stakeholders, it is very important for us to communicate a layered, yet simple and impactful message regarding the work we do. TSBI gave us just what we needed through the 'Story of Golu' video, which they conceived and produced for us. We had so many people reach out to us giving very positive reviews about the video and effectiveness of the messaging. We are incredibly excited!
TheSmallBigIdea is already associated with Vibha on other parallels. In the early quarter of 2018, the brand handed its social media mandate to the agency. The campaign has strengthened the agency’s body of work in the international market, which rosters international TV channels, tourism boards, and hotels in the US, UK & the Middle East.