India’s streets are about to be coloured vibgyor and so are the feeds of the digital world with these brands’ Holi campaigns.
Budweiser, Brand Factory, and more are here to paint the town laal with their adverts. This year’s adverts, along with incorporating the iconic Holi traits, were also subjected to notable changes in the Indian society that we saw recently. Like, Blued’s campaign being weaved around the decriminalization of Section 377.
Ad Spends on festivals has always been high, as the season heavily contributes to any brands’ annual sales. Advertising Investment in India is estimated to reach Rs. 80,678 crores in 2019, which means a 14% growth in ad spends in India, according to The Drum.
With a huge chunk of the Indian audience being digitally connected, much of the ad spends would also be ushered into the digital scope. Digital Advertising is estimated to grow at 31.96 per cent CAGR and extend to Rs 24,920 crore. These soaring numbers may also play a helping hand in producing remarkable adverts. Starting off, with 26th January, Mother’s Day and now Holi.
The emotional connect of this festival is dipped in the colours of these ads and they are here to eliminate the shades of grey from your life. Glance through.
Brand Factory – #BuraNaManoDiscountHai
Budweiser – We’re All Kings
Surf Excel – #RangLaayeSang
Frooti ft. Alia Bhatt & Varun Dhawan
Blued – Blued Holi Gay Party
Maxxis Tyres India
Tic Tac India
Are there any Holi Campaigns 2019 we missed out on? Let us know in the comments below or write to us on firstname.lastname@example.org.