#GlobalSamosa: Coach's Words Matter ft. Michael B. Jordan is all smiles

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Luxury bags brand, Coach presents Words Matter, a Spike Lee Joint, starring Michael B. Jordan; the campaign is themed around choosing positivity and dropping negativity.

#WordsMatter an initiative by Coach in association with Michael B. Jordan is an attempt to stir a realization amongst us and apprise about the significance of each word while soliciting to drop the negative ones, embrace the positivity and choose the words that make a difference.

Academy-Award(Oscars) winning director Spike Lee's vision on placing metaphors is a symbolic indulgence. Metaphorically, the act of throwing the stones with evil, hatred, bigotry, and lies engraved on it and keeping the ones with courage, truth, dream, and love, is enlightening us about doing the same with our life.

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Coach quoted Michael B. Jordan, “Spike’s art has moved the cultural dial for decades. I’m proud of the powerful messaging of this film and to be working alongside a brand that cares about putting that narrative into the world as much as I do".

In another video of the #WordsMatter series, the team behind the advert along with co-writers Satchel and Jackson Lee share the words that matter to them.

#WordsMatter is a first-rate campaign themed around cause marketing, supporting and praising the cause of choosing the words that matter. In a world where the misuse of freedom of speech and abuse of words is on an upsurge that has been boosted by the inception of social media. This collaboration fulfills Coach's corporate social responsibility and is a commercial gem too.

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