KFC India to engage Millennials with face lens on Snapchat

KFC India introduced a new filter; the KFC Snapchat Lens exclusively available to fans on Snapchat for 24 hours, for its new product ‘Playing 11’.

Capturing the spontaneity of millennials and their

love for filters on social media, KFC India will engage their audience through a

custom Snapchat filter. The filter is a part of the brand campaign for their latest

product ‘Playing 11’ through which users can sport their love for the game and off

KFC!

Available to cricket fans exclusively for a day, the

filter will go live on 30^th March, and will be live for 24 hours only.

KFC is the first QSR brand in India to

run a national filter on Snapchat.

The Snapchat filter allows users to click an image

and superimpose “Get your Finger Lickin’ Game On”, with ‘KFC Playing 11’ at the

top. Users can then share their Playing 11 adventures with the KFC Snapchat filter

on various social platforms, putting forth their love for KFC.

Snapchat released India specific plans in October

2018 announcing exclusive content for the Indian audience.