Tool Feature: BuzzSumo


About the tool!

BuzzSumo is a content marketing software. Our market-leading data analytics helps thousands of marketers and businesses crzeate content that connects with their audiences. Whether historical or up-to-the-second, BuzzSumo provides relevant insight into what content works.

Who founded the product/company?

BuzzSumo was founded by Steve Rayson, James Blackwell, and Henley Wing Chiu in 2014.

We were acquired by Brandwatch in 2018 and continue as our own separate business unit.

What platforms does it cover?

BuzzSumo tracks social engagement from Facebook, Twitter, Pinterest and Reddit. We are adding Youtube data in 2019.  And, any socially shared content is stored in our database of 5 billion + articles. We add 2.5 million new URL’s every day.

Features of the tool?

Topic Explorer is a search tool that finds relatable topics and important questions for any subject area or search term.

Content search lets you discover socially shared content on your chosen topic from a database of over 5 billion articles.

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Content Analyzer takes your search to the next stage and allows you to run powerful analysis – looking at trends in historical and up-to-date engagement data, compare different content topics or brands, and easily determine what type of content works best for you.

Influencer identification with an updated database of hundreds of millions of Twitter users, including their favorite topics, and BuzzSumo-exclusive engagement and responsiveness data.

Trending: Quickly discover the most shared content over the past 24 hours, with helpful scoring to illustrate how that content has been shared.

Facebook Analyzer identifies the most engaging posts on Facebook by topic or page, with granular analysis of the post type, and engagement over time.

Question Analyzer: An index of hundreds of millions of forums, including Reddit, Quora and Amazon Q&A, provides a detailed look at customer questions about products or topic areas.

The Evergreen Score provides insight into the types of content that engages audiences for longer periods of time.

Brand and Media Monitoring: Robust brand monitoring provides updates of brand names or keywords in content shared online and includes graphed analysis of mentions over time. Backlink and domain authority indicators allow writers and publishers to identify link-building opportunities.

A multi-purpose workspace for saving content, influencers, questions and facebook post identified via BuzzSumo or with the chrome extension.

Unique index of backlinks discovered in socially shared content. High value links are all found in content that has been socially shared.

What analytics support does the tool provide?

RSS and API access can be integrated with various analytics tools. An integration with Google Analytics is in Beta.

Also Read:Report: Top 5 digital advertisers were Amazon, Girnar Software, Google, Netflix & Flipkart

Does it give an option to download reports?

Yes, different plan levels come with different download capacity.

What kind of sentiment analysis does it do and how accurate is it?


What’s the algorithm for sentiment analysis?


What are the brands/agencies that are using this tool?

  • TopRankMarketing
  • BuzzFeed
  • Expedia
  • Newscorp
  • Symantec
  • Yahoo

See full list here.

Pricing & Packages

We offer 4 plan tiers:

Enterprise, Large, Plus and Pro.

Road Map

Youtube data is in the 2019 Roadmap. Integration with Google Analytics is in Beta.