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Over 4.8 million tweets registered as Cricket season begins

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The summer of cricket is here and the conversation continues to heat up on Twitter. Since the start of March, there’s been over 4.8 million Tweets on cricket from teams, players, and fans alike.

India explodes with Tweets on cricket over the opening weekend with close to 1.4 million Tweets. The conversation goes global (as shown in the heatmap below) as the cricket season kicks off.

This year, fans can look forward to highlight clips and live coverage from Cricbuzz (@Cricbuzz) of their pre-show, mid-innings, and post-show coverage featuring top names in the sport like Harsha Bhogle, Gaurav Kapur, and Virender Sehwag. Twitter has also partnered with NDTV (@NDTV) to offer fans live pre- and post-match video commentary as well as customized graphic explainers and scorecards to get them the latest happenings during the cricket season.

“Twitter is the best place to see what's happening in the world of sports, especially this summer of cricket. We are pleased to have Cricbuzz and NDTV to bring cricket fans on Twitter exclusive live content on their favourite game,” says Rahul Pushkarna, Head of Content Partnerships, Twitter Asia Pacific.

"Cricket is consistently one of the world's largest conversation drivers on Twitter and we expect to see more engagement from fans and brands alike as the season heats up," he added. "Back by popular demand we have emojis for all your favorite cricket teams like Kolkata Knight Riders, Mumbai Indians, Chennai Super Kings and so many more."

Also Read: Twitter launches #LokSabhaElections2019 emoji

For cricket fans, follow and engage with the league’s activities, players, and teams with the below accounts and hashtags:

No. TEAMS TWITTER ACCOUNTS HASHTAGS FOLLOWERS (as of 25 March 2019)
1 Mumbai Indians @mipaltan #MI or #क्रिकेटमेरीजान or #OneFamily or #MumbaiIndians 5.01Mn
2 Chennai Super Kings @ChennaiIPL #WhistlePodu or #விசில்போடு OR #YelloveAgain OR #Yellove 4.65Mn
3 Kolkata Knight Riders @KKRiders #KKRHaiTaiyaar or #কেকেআরতৈরী or #Knights or #KKRPrimeTime 4.15Mn
4 Royal Challengers Bangalore @RCBTweets #PlayBold or #RCB 3.4Mn
5 Sunrisers Hyderabad @SunRisers #OrangeArmy or #SRH OR #RiserCamp or #Risers OR#ReturnOfTheRiser 2.05Mn
6 Kings XI Punjab @lionsdenkxip #LivePunjabiPlayPunjabi or #KXIP or #SaddaPunjab or #SaddaSquad 1.93Mn
7 Delhi Capitals @DelhiCapitals #QilaKotla or #ThisIsNewDelhi or #DelhiCapitals OR #FunWithDC 1.34Mn
8 Rajasthan Royals @rajasthanroyals #Hallabol or #हल्लाबोल 1.12Mn

Top Tweets by the cricket teams leading up to the start of the season:

Social media marketing strategy campaign Digital Advertising marketing Media Twitter Mumbai Indians trends content marketing Social Fashion technology TV Kolkata Knight Riders SEO cricbuzz chennai super kings Design agency Clients Communication start ups websites asia internet customers Statistics NDTV consultancy solutions Apps BFSI firm direction Pacific Language tablet medium digital consulting digital medium equity paid online advertising Head of Content Partnerships Rahul Pushkarna twitter asia pacific