Arctic Fox, Backpack brand has appointed Bhuvan Bam of BB Ki Vines as their very first brand ambassador.
Earlier, their brand was represented by the animal arctic fox that even inspired the name of the company.
Bhuvan Bam’s journey to becoming India’s most loved YouTuber wasn’t an overnight accomplishment. His constant hustle and never giving up lead to him becoming the digital sensation that he is today, one that caught Arctic Fox’s attention as well. Bhuvan’s videos have almost 1.63 billion views and his viewers are the primary target audience for Arctic Fox backpacks.
As unveiled by Arctic Fox, Bhuvan was the only choice to represent the brand in its complete sense because his life story really aligned with their brand philosophy. He didn’t achieve virality with his debut video but he was determined to keep going on. Arctic Fox wishes to convey exactly that, that with relentless optimism, hard work and perseverance everything is possible. They want to encourage the youth today to chase their dreams however impossible they may seem to be and the best person to spread that message is Bhuvan. He will be promoting all their products and not just a specific range, bringing to light the creative process that went into making these innovative backpacks.
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Expressing his thoughts on the association Founder & MD Arctic Fox India Sridhar Thirunakara opined, “Just the way Michael Jordan played a crucial part in building the brand for Nike in its early times; we believe Bhuvan Bam will pay the same crucial role in building brand Arctic Fox. The animal Arctic Fox itself has been our brand ambassador always. However when we read about Bhuvan Bam, his hustle and his success story, we couldn’t think of any other person who could fit in with the philosophy of our brand better.”
Arctic Fox will be shooting a short brand film with Bhuvan to use digitally on their social media handles. Not just that, they also have an outdoor campaign in place to be executed in Delhi, Uttar Pradesh and Punjab via hoardings in prime locations. Bhuvan will be endorsing the brand through all Above The Line and Below The Line platforms. In addition to that, Bhuvan will also be creating exclusive content for them.
Bhuvan, thrilled to be a part of the Arctic Fox family said, “Arctic Fox products are so innovative and stand for ideologies similar to mine. I always say ‘Hustle Karo Bhasad Nahi’ and Arctic Fox believes in the same that you can achieve what you want if you set your mind to it and keep going. So being their very first ambassador is a surreal new beginning for me. I’m looking forward to all the things that are coming up and let me just say, if you really really want something in life, just Dive In!”