Mullen Lintas Bangalore bags Ruosh's creative mandate

Social Samosa
Updated On
New Update

Ruosh appointed Mullen Lintas as its brand agency. The mandate comes after a multi-agency pitch involving various agencies in India.

The agency will handle the entire brand strategy and creative consultancy services, to strengthen the brand's footing in the Indian market.

Since its inception, Ruosh has been known for its design, comfort and craftsmanship in dress and casual category for men. However in the last few years the brand has suitably extended its offering to Women and Accessories. The brand combines classic with modern, with a range suitable for every occasion. The futuristic, on-trend designs help reimagine every kind of footwear for the modern, multi-living lifestyle of today’s consumer.

Also Read:#IPLSpot: Cadbury Fuse comes to the rescue of hangry Yuvraj Singh and Rishabh Pant

Talking about Mullen Lintas' appointment, Mridumesh Kumar Rai, President, Sara Futura Group said, "At Ruosh we believe that there is a shoe for every occasion and that the right pair of shoes gives one the edge to win every day. We are now geared up to bring in technological innovations to offer unique design solutions in our collections. The emphasis is on style but with uncompromised comfort! With this we believe that Ruosh would be the most preferred one, amongst consumers. We have a challenger mind-set and in Mullen we’ve found an ideal partner to drive efficiency in marketing investment”.

Commenting on the win, Kishore Subramanian, Executive Director, Mullen Lintas said, “Ruosh has created a differentiated imagery among consumers through both, exquisitely crafted products as well as its unique tone of voice. We are excited to partner with Ruosh and to generate an unfair share of attention for the brand.”

The account will be managed out of the agency’s Bangalore office.

Social media marketing strategy campaign Digital Advertising marketing accessories brand Media features trends content marketing Social Brands technology TV mullen lintas films SEO company Design agency Clients Communication start ups websites accessories President internet customers Statistics Executive Director audience footwear consultancy solutions Apps consumption firm direction Language medium digital consulting digital medium equity digital films Kishore Subramanian Mridumesh Kumar Rai premium footwear Ruosh Sara Futura Group