With the mission of “Building mobility for a Billion Indians”, Ola Cabs is also building campaigns with mobility at it’s core for a billion Indians. Though these campaigns are just pranks presented seriously, the ideas are crazy yet believable.
The repute of April Fool’s Day is such that even if a brand launched a campaign truthfully, there are heavy chances that it may be perceived as a prank. Given the instances where people go to mind-boggling lengths to celebrate this day, and many brands doing the same.
With Ola Cabs’ long-built reputation with “serious” April Fool’s Day campaigns and a common perception among people to stay cautious, it results in little or no element of surprise.
Although, the detailed insights from the company’s significant members like the company’s CEO or the Product Designer explaining the need-gap that they spotted and how they conceptualized it while keeping it customer-centric, it makes the campaign (kind of)believable, but not really.
Maintaining the Ola April Fool Day prank campaign legacy, Ola released a campaign video of an innovative solution to the commonly faced issue of sanitation, because what do you do when you really have to go – Ola Restrooms.
Ola took the campaign a step ahead to make it a crowdfunding campaign and associated with “Gramalya” to generate funds to facilitate better sanitation for thousands.
Explaining the insight behind the recent ad campaign, Prashanth Challapalli, COO, Leo Burnett Orchard said, “The simple rule for
He further added, “To us, the big twist was not Ola Restrooms, it was the donation drive. At last
While Ola Restrooms gained a lot of engagement and stirred a buzz on social media, few fell for it.
And, few were enraged.
Well, it interesting to see each year, Ola coming up with April Fool’s Day campaign that if implemented in real, the world would be a happy and funny place.
Ola News Network
Ola Cabs’ revenue grew by almost 61% during FY2018, as reported by Economic Times. Many of the millions using their service do not seem to be bothered by the brand’s gimmicks. What do you think of Ola Cabs’ April Fool’s Day Campaigns? Will they lure you to use their service or deter you from using their service?