Celio launches Free Hit Cricket Doodle Game for the World Cup

Industry Updates

May 29, 2019

Celio, a men’s clothing retailer brand has partnered with AliveNow, a creative tech agency to launch the Free Hit Newsfeed SmartApp cricket doodle game.

Ahead of the 2019 Cricket World Cup, Celio plans to leverage this opportunity to engage cricket lovers with a fun game.

When the cricket fever is running high, you take celio's "free hit"! Brace yourselves for our enthralling cricket game!…
Posted by celio on Tuesday, 7 May 2019

Celio aims to reach out cricket fans across the country and the game will be available to play across social media platforms like Facebook, Instagram and Twitter. The game challenges the players to score maximum runs in an over by testing their skill and timing. The players’ scores are converted into loyalty points along with an additional 500 points that are redeemable across Celio stores in the country.

Abhishek Shetty, Head of Marketing & PR at Celio said: “We at Celio are alwayslooking at innovative and interesting approaches to reach out to our audience.Given the cricket season that is upon us, we thought what better way than tomarry the game and the digital platform to engage with the users. We are hopefulthat the interactive game created by us and AliveNow will be played and enjoyed by many.”

Also Read: #CWCSpot: Coca Cola too offers a World Cup ticket in recent campaign

Sriram Purushotham, Account Manager at AliveNow shared: “We are always excited to build fun and interesting Newsfeed SmartApp experiences for users. We conceptualized this simple and addictive game for Celio as they wanted to engage with cricket lovers across the country. This is a fresh and engaging experience for cricket fans unlike other regular contests on social platforms.”

Fans can try the Free Hit Cricket game on Celio’s Facebook page here.