#DeliverTheLove: Amazon’s Mother’s Day campaign salutes the driving force of our lives!

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With Mother’s Day just around the corner, Amazon India released a heartfelt campaign, #DeliverTheLove; depicting every single thing a mother does for her child!  

A mother is the one who can take the place of everyone else, but whose place no one else can take! For she can be your friend, your guide, your caretaker, your teacher – no one can be your mother or even attempt to care for you, nurture you, the way she does! Amazon’s #DeliverTheLove beautifully captures this very thought in a short video.

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A montage of the little things that a mother does – be it consoling her crying son, feeding her infant, waking up her daughter for school or taking her phone when it really needs to be taken – the video conveys how a mother’s touch shapes our lives at every stage. It’s through a mother’s touch that we understand kindness, humility, gratitude, and modesty.

The video is complimented by the sounds of all of our childhoods. The soothing background score creates a hard-hitting impact, making one think about all the times their mother played an integral role in shaping them to become the person they are today.

Amazon India’s Mother’s Day campaign invokes a warm feeling, bearing an important message!

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