#F8: Instagram now allows you to shop from the Creators

Starting next week, you can shop inspiring looks from the creators you love without leaving Instagram.

Instead of taking a screenshot or asking for product details in comments or Direct, you can simply tap to see exactly what your favorite creators are wearing and buy it on the spot.

From public figures and artists to entrepreneurs and publishers, creators are a cornerstone of the interest community on Instagram. They give you that spark of inspiration for a new skin care routine or that perfect denim jacket. And unlike seeing a jacket on a rack, it’s easier to relate when you see how it fits and moves on someone you admire.

Anyone in our global community will be able to shop from creators. We’ll begin testing this with a small group of creators next week.

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