New Gillette #MyBestSelf campaign gets applause for inclusive first shave

Gillette campaign

Gillette wins hearts, makes Twitterverse teary-eyed with new #MyBestSelf inclusive first shave advertisement as people shower love. Take a look at the Gillette campaign here.

The first shave is meant to be a transition point for a boy as he enters manhood. But do these lines really have to so opaque? The answer is no. Gender is a fluid concept and the Gillette campaign is trying to be a razor brand that brings forth various aspects of masculinity, exploring facets that often contradict it’s own created imagery.

Here, have a look at the advertisement:

First Shave, the story of Samson | #MyBestSelf

Whenever, wherever, however it happens – your first shave is special.

Posted by Gillette on Thursday, 23 May 2019

The advertisement portrays the emotions of a young Canadian artist, Samson Bonkeabantu Brown, as he uses a razor for the first time. Overwhelmed by the response he got for the video, he took to Facebook to thank people across the globe.

He says he wanted to include his father in the narration of his tale for it was him who had been one of his greatest supporters throughout his transition, encouraging him to be confident and live authentically as his best self.

“I’m keenly aware of how blessed I am to be able to exist in this world being supported by my family in ways that all too often many of my trans brothers, sisters, and siblings who exist outside the binary are not always as fortunate,” he wrote.

Here’s how the Twitterverse reacted:

Digs were made about #TheBestTheManCanBe too

Remember when Twitter destroyed Gillette over a campaign?

Though there are plenty of negative remarks, they are negligible when compared to the love the campaign got through tweets and over comments. Kudos, Gillette!


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