#Superwomen2019: Believe in the adage 'You’re enough': Monica Mayur, Bajaj Allianz General Insurance

Social Samosa
New Update
Monica Mayur

Monica Mayur, Head- Brand, Bajaj Allianz General Insurance awarded in the Brand Marketers category at #Superwomen2019 is here to inspire all with her words.

Social Samosa lauded the Superwomen of the Media & Advertising industry by commemorating them in the 4th edition of Social Media Superwomen.

With 15 years of experience under her kitty, Mayur believes in being sensitive towards the needs & aspirations of those around her. A superwoman in the true sense, she believes that women these days are vocal, disruptive, and trailblazing - shattering the glass ceiling every single day.

In a tête-à-tête with Social Samosa, Monica takes us through her achievements, struggles, and inspirations.

How would you define a Superwoman in today's day and age?

Today’s superwoman is passionate about chalking her own path, through multiple concurrent roles of a daughter, wife, mother, worker, homemaker, and caregiver. Disruptive and trailblazing, women today refuse to submit and accept defeat even with heavy odds stacked against them. Hence there is no arena which remains unconquered by them. Whether it is politics, sports, entertainment, literature, or technology, “women power” is everywhere

One quality that you think every superwoman has and that helped you win Social Samosa Superwomen…

These days women, refuse to give up on their dream. They brave all odds and make a mark of their own. They do not list their liabilities/ responsibilities as weaknesses rather turn them to their strengths. With a clear vision, with perseverance & determination and a lot of resilience superwoman of today exude confidence like never before and are ready to break through all the odds. If I have to pinpoint at one such quality, I feel it is the ability to be sensitive to the needs & aspirations of those around me, which helps build trust and an amicable workplace.

How successful have women been in shattering the glass ceiling in the Media & Advertising field? Does the 'boardroom inequality' phrase still stand true?

Even in the modern world of today, there is a skew when it comes to sharing responsibilities. It is difficult for women than men to balance personal & professional lives and Indian men are still not house friendly as one would like them to be. A lot of responsibilities are singularly shouldered by women. Despite all these roadblocks women are powering through. I believe, juggling through a right balance between work & family, motherhood and gender perceptions, women continue to break the glass ceiling.

Also Read: #Superwomen2019: No one but you knows what you’re capable of: Malini Agarwal

What are the key changes this industry needs in order to make workplaces gender neutral, safe, and nurturing?

Unconscious bias has been one of the biggest challenges to the progress of women. However, societal perceptions of gender are changing. In the current gender and identity landscapes, it is very important that workplaces support and enables ownership & accepts gender fluidity. Same opportunities for growth & productivity irrespective of gender should be adopted in the company policies & ethos.

Initiatives such as flexible timings, sponsorship, mentoring& focused leadership programs for women can boost gender diversity agenda

One Superpower you wish you had?

Believe in the adage “You’re enough!” When you truly believe this, you are all powerful. I just wish I knew it much earlier.

The 'Superwomen' you diligently follow and who inspired you…

From my mother, to my daughter, my friends and colleagues, women never cease to inspire me.

One tip to women out there attempting to scale heights…

It is not going to be easy. But then it is all going to be worth it. Challenges make all the difference. Be the woman you needed as a little girl, believe you are enough and just go for it!

Social Samosa Superwomen 2019 was organized in association with – RaisinPitaaraJean Claude Biguine, and White Owl– as gifting partners, Sheroes as Community Partner, Boathouse Media as Video Partner, Women’s Web and Being Woman as Online media partners. 

field Communication Monica Mayur Head- Brand Language campaign Bajaj Allianz General Insurance company superwomen productive inequality consumption marketing Companies customers audience marketing strategy SEO equity digital medium edition digital consulting Apps Agency professionals direction bajaj allianz medium features Advertising follow social samosa firm internet Digital Media workplaces content marketing General Insurance Brands category consultancy industry Design Leadership Clients Business Director agency boardroom inequality boardroom positions Arunima Singh Time Bajaj Allianz General Insurance Co. Ltd.