All you need to know about Twitter's content partnership with ICC Cricket World Cup

Social Samosa
May 30, 2019 07:42 IST
New Update
Twitter Content Partnership

Cricket lovers will be able to follow Live action around #CWC19 on Twitter as a part of the Twitter Content Partnership with ICC Cricket World Cup.

It’s already been a busy summer of cricket. After India’s popular T20 league @IPL, fans can tune in to the @ICC Cricket World Cup on Twitter, which runs from 30th May to 14th July in England and Wales.

As a part of the product experience in cricket, the platform has made this easier and more compelling by allowing fans to track the games in real-time through a live scorecard in the app. Fans can tap on the Twitter Moment Tweeted by @MomentsIndia, follow the scores in real-time, as well as see multiple timelines of latest Tweets, top commentary, and videos. This live product experience, as well as additional Twitter Moments, will help cricket fans find the most engaging Tweets from teams, players, commentators and other fans during #CWC19.

Another feature that will help cricket lovers stay on top of the #CWC19 games is Twitter’s new breaking news notifications. In India, Twitter recently launched a push notification feature, where the platform occasionally pushes personalized news notifications in sports, entertainment or current affairs so people can stay more connected to what’s happening in their world. By tapping on this notification, users will be taken to a Twitter Moment about the breaking news topic.

People will be served these notifications based on their interests via a combination of work by Twitter’s curation team and algorithms. The curation team includes a number of former journalists and people who used to work in newsrooms. Any user can turn off these notifications by visiting their settings and toggling to turn off the feature.

Behind the scenes content after every match

Through Twitter’s content partnership with the International Cricket Council, the @ICC and @cricketworldcup official handles will be natively Tweeting video highlight clips from each game, recapping every match. The handles will also be Tweeting unique videos, behind the scenes content and interviews with captains, enabling fans to connect with players and experts and learn their favourite plays, moments and more right on Twitter.

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This Cricket World Cup, people can Tweet with a special trophy emoji for the tournament and team slogans for each of the ten teams playing in the #CWC19unlock a special jersey emoji representing the official country kit, allowing fans to express their pride!

o   Afghanistan#AfghanAtalan

o   Australia#CmonAussie

o   Bangladesh#RiseOfTheTigers

o   England#WeAreEngland

o   India#TeamIndia

o   New Zealand#BackTheBlackCaps

o   Pakistan#WeHaveWeWill

o   South Africa#ProteaFire

o   Sri Lanka#LionsRoar

o   West Indies#MenInMaroon


What’s more, custom emojis for the team captains during the seven weeks of the tournament ensure every Tweet about wickets taken, boundaries broken and games won is even more fun.

Along with @ICC, people can follow all the live updates through their favourite sports publishers on Twitter, too:  

  • Cricbuzz (@Cricbuzz) will air three live shows in English for every game during #CWC19 and in English and Hindi for every game that India plays as part of the #CricbuzzLive series. These shows will cover pre-match, mid-match and post-match commentary and analysis with some of cricket’s favourite experts. Using the hashtag #CricbuzzLive, fans can Tweet their questions to the experts and join the conversation.
  • Cricket Next (@CricketNext) tracks the latest news and analysis with a panel of experts, providing input around the games in real-time. With their #EkCupAur hashtag, Cricket Next encourages Indians across the country to Tweet their wishes to Team India to bring the cup home.
  • Fans can also follow Cricket Country (@Cricket_Country) for daily Twitter Moments and Twitter polls on audience predictions and expectations from key matches.

Rahul Pushkarna, Head of APAC Content Partnerships at Twitter said, “Twitter has transformed the connection for fans to their favourite sport and athletes in India and across the world - and nowhere is this truer than with cricket. Fans can catch live #CWC19 updates from their favorite teams, players, coaches, writers, celebrities and fellow fans on the platform. We are thrilled to associate with ICC for the Cricket World Cup 2019, and launch new product experiences that bring cricket lovers closer to the action.”

All of the national teams competing this year in #CWC19 are active on Twitter. Follow this list of official accounts to get the latest updates on your favourite teams:

·       Afghanistan @ACBOfficials

·       Australia @CricketAUS

·       Bangladesh @BCBTigers

·       England @ECB_cricket

·       India @bcci

·       Pakistan @TheRealPCB

·       New Zealand @BLACKCAPS

·       South Africa @OfficialCSA

·       Sri Lanka @OfficialSLC

·       West Indies @windiescricket

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