Following a multi-agency pitch, Nova Eyewear Solutions has awarded its advertising and branding mandate to Wunderman Thompson.
The flagship brand from Vision RX Lab – a joint venture between GKB and Essilor – Nova Eyewear is headquartered in Kolkata and is available in 25 countries across the world. Effectively addressing the need for vision correction and vision protection without compromising on aesthetics, the brand provides complete eyewear solutions with advanced digital lenses, fashionable frames, and prescription sunglasses.
Speaking on the development, Pammi Jamalpuria, VP, Corporate Marketing, Vision Rx Lab said, “We are glad to partner with an agency of repute like Wunderman Thompson for taking our flagship brand, Nova Eyewear, ahead of the competition through robust branding and communication initiatives”.
Vijay Jacob Parakkal, Sr. VP and Managing Partner, Wunderman Thompson, Kolkata said, “Nova is one of the fastest growing eyewear brands in the world. We at Wunderman Thompson, Kolkata, are delighted to have been given the opportunity to use creativity, data and technology to further propel Nova’s growth around the world.”
Arjun Mukherjee, VP & Executive Creative Director, Wunderman Thompson, Kolkata said, “The eyewear category is going through an interesting phase and the opportunity to grow is immense. And Nova Eyewear is driving the change from the forefront. It was a challenging brief and we brought some fresh new innovative thinking in such a stylish yet functional category which resonated with the client.”