Agency Feature: Walnut Folks

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Walnut Folks

Who are we?

Our left brain dominates logical

thinking, analysis of patterns and data whereas the right helps us emote.

Typically, most brand communication gets either of the two right, very

data-driven monotonous conversations with consumers where they don't end up relating

to the brand or so creative that you end up liking but not really buying the


What a brand truly needs is a

well-balanced mix of the two. 

Walnut Folks is a holistic growth

driven marketing agency with expertise in data, design, and technology. With

over 8+ years of experience in entrepreneurship, and working with the biggest

agencies, the founding team hails from the most reputed institutes of the

country. We understand the startup ecosystem and believe in creating frugal

marketing solutions.

What's in the name?

Potatoes are cool, but have you ever heard of a nut that is equally likeable as a snack, main course, and dessert? No matter how experimental you get, walnuts never disappoint. They might change their state of matter as per your needs and for your comfort but never forget their purpose - getting your body rid of the bad and giving it the good. Versatile, strong - headed and highly advantageous, we are exactly like the walnuts.

When you put together masters of

logical thinking and experts in creativity together, it's a wholesome brain

more like a Walnut - strong, and rich in value. See it?

What we do?


Walnut Folks, we provide brands with the modern techniques that help them make

their own mark in the market. Among the many services that we provide our

clients with, some are

  • Social

    Media Marketing
  • Search

    Engine Optimization
  • E-commerce

  • Website

  • Brand

    Identity Design
  • Content


Influencer Marketing has proven to be

one of the most cost effective methods, and with adequate R&D we have

created a specialised platform for the same, Confluencr.


we do it?

If we told you to think of a Marketing

agency, you would automatically think of big metropolitan cities like Mumbai,

Delhi, Bangalore, Hyderabad or Pune. Cities like Nagpur wouldn’t cross your


And we have always wanted to change this. We want to ensure that people don’t need to move their whole lives outside their hometown to pursue their dreams & careers like we had to. Especially not in this digitally evolved world. They don’t have to go to Mumbai or Delhi to pursue a flourishing marketing career. And that is why for the last year, we have been operational in Nagpur, Calcutta, and Mumbai. We aim to add a few more Tier 2 cities this year.

Also, we have in our exhaustive experience as marketers seen how the industry has changed to demand different things & we find it quite unfortunate that a lot of marketers in our country don’t understand data-driven marketing and it’s all hunch based.

We believe in the power of data and

quality content, the only two weapons with which this giant beast can be tamed.

And, this challenge makes us wake up every day.

How we evolve?


Folks is never static and dynamism is the code we live by. We believe in

growing, & helping others grow with us. We aim at creating a complete

ecosystem of skilled marketing professionals in the city. Since we are heavily

reliant on tools, are always looking for newer technology to make our work



keeping ourselves well updated with the latest breakthrough, well equipped with

frameworks through reading up on brands and constantly investing in research

& development to add to our value, we always stay ahead of the curve.


Social responsibility in social media

You ought to be real and positive at the same time is what Walnut Folks lays emphasis on - both for the clients and the agency. In a world full of clickbait, we want to optimize for a longer run, giving out raw, unpolished and quality information. Be it with brands or influencers, just like Kendrick Lamar we ditch the photoshop and aspire to be always real and relatable for our audiences.

Need of the hour

Social Media Marketing and other forms of digital are not generating enough RoI, due to high CPCs that we ought to pay to Facebook and Google. But what this era has definitely seen a rise in, is the trend of Influencer Marketing and we suggest more & more brands to tap on this golden opportunity.

Confluencr, a brainchild of Walnut Folks, is a platform that enables hassle-free measurable influencer marketing campaigns. 22% of marketers feel that Influencer Marketing is the most effective way of adding a new customer, so any efforts in the direction are surely not wasted.

We learned the hard way

A lot of people don’t know what a walnut looks like...


we just share that?

Most of our successful brilliant

impactful campaigns have been conceptualised in washrooms.

We promote loo breaks vehemently at our office!

Also Read: Agency Feature: Savisha Marketing

They work with us


WF we have primarily focussed on creating an impact on B2B brands that have
always resorted to traditional marketing.


of them are mentioned below.

Inspirus, an overseas education consultancy in Mumbai

FABS, a leading Management college in Mumbai

Cranfield University UK, postgraduate and research-based university incorporated by Royal Charter of UK.

In logistics, BVC Ventures - World’s leading precious logistics group

Sopariwala Exports - a leading export house with 100s of product lines.

Afzal, one of the top hookah brands around the world is also a brand on board with us.

4Fruitz - a multinational confectionery brand

KCC Construction Group

Industry as we foresee

Alexa, Siri,

Cortana - personal assistants or eavesdroppers?

With rapid

innovations like voice search we now have a device the consumer pays for, for

his own data to be collected and then used to sell products to him.

And, that’s just

the beginning of how marketing is evolving. Increasing CPCs are a signal that

paid marketing would become essential to the survival of any brand. This is

where it’s critical for brands and agencies to optimise the right marketing mix

and ensure that authenticity wins over deep pockets!

A day without Internet


are huge pioneers of the ‘Internet Detox’ and suggest this therapy to everyone

right from our team to our clients. Our work is majorly replicating real-life

communication and experiences into the virtual world, and for that to happen,

we need to engage in some real experiences. Sundays we discharge the phones and

resort to pigeons!

Lastly, are you hiring?

Yes, of course we are!

quality content brand communication Calcutta walnuts Hyderabad Mumbai Influencer marketing delhi ROI Google website development traditional marketing alexa B2B Brands Facebook pune Walnut folks Tier 2 cities Nagpur Sopariwala Exports skilled marketing professionals siri Royal Charter UK right marketing mix reliant tools Digital Agency real-life communication precious logistics group power of data personal assistants CPC paid marketing Bangalore content marketing newer technology multinational confectionary brand modern digital techniques measurable influencer marketing campaigns management colleger KCC Construction Group Internet detox Inspirus increasing CPC's impactful campaigns Brands hookah brand frugal marketing solutions flourishing marketing career FABS Social Media Marketing export house technology driven approach education consultancy e-commerce optimisation digital marketing agency india digital agency india design driven agency data driven marketing data driven agency folks Cranfield University UK cortana Confluencr BVC Ventures brilliant campaigns brand identity design digital marketing agency